Brand Activation Manager

Tarsh & Partners Marketing Recruitment; Greater London; On-site; GBP 40,000 - 63,000; Full time

Job summary

Tarsh & Partners Marketing Recruitment is seeking an ambitious marketer with hands-on FMCG brand activation experience to join our fast-growing client in the food sector. You will own activations in retail and digital channels, driving measurable ROI and partner collaboration with Sales.

From day one you’ll lead campaigns, manage external agencies, shape activation strategy for key trading periods, and coordinate events.

Qualifications

• 3-5 years' experience in brand activation or trade marketing within FMCG.
• Proven delivery of in-store activations and sampling programmes.
• Experience managing external marketing or social media agencies.

Responsibilities

• Lead 360 brand activation campaigns across retail and digital channels.
• Manage external social media agencies and drive digital engagement.
• Shape activation strategy during key trading periods.
• Coordinate events, trade shows and festivals.
• Identify and develop partnership opportunities.
• Collaborate with Sales to align activation priorities.

Skills

Project planning

Organisational skills

Communication

Relationship management

Commercial awareness

Analytical skills

Tools

Microsoft Office

Canva

Mailchimp

Meta Business Suite

Google Analytics

Job description

Fabulous opportunity for an ambitious marketer with hands-on FMCG Brand Activation experience. This is a hands-on role with budget ownership and measurable ROI impact!

Our client is a growing and profitable food company with an exciting portfolio of World Foods. We're looking for a confident, capable and hands-on marketer to join the team, with responsibility for how the brand shows up in retail.

What you'll be doing from day 1

• Lead 360 brand activation campaigns across retail and digital channels
• Manage external social media agencies and drive digital engagement
• Shape activation strategy during key trading periods
• Coordinate events, trade shows and festivals
• Identify and develop partnership opportunities
• Collaborate with Sales to align activation priorities

What do you need to apply?

**Right to work permanently in the UK essential - no sponsorship potential**

• 3-5 years' experience in brand activation or trade marketing in FMCG
• Proven delivery of in-store activations and sampling programmes
• Experience managing external marketing or social media agencies
• Experience in digital marketing, social media and e-commerce
• Knowledge of grocery retailers and independent retail channels
• Strong project planning and organisational skills
• Excellent communication and relationship management
• Strong commercial awareness and analytical skills
• Proficiency in Microsoft Office, Canva, Mailchimp, Meta Business Suite and Google Analytics