European PR & Brand Strategy Manager

Pop Mart; Greater London; Hybrid; GBP 65,000 - 100,000; Full time

Job summary

POP MART in London seeks a Marcom PR Manager to lead regional PR across Europe and the UK. You will develop localized PR initiatives, build strong media relationships, and protect and elevate the company’s brand reputation while aligning with the global communications strategy.

The ideal candidate has 5+ years in PR, journalism, or brand management, fluent in English and Chinese, with cross‑cultural experience and a network of media contacts across European markets.

Qualifications

• A bachelor’s degree or equivalent in Public Relations, Communications, Journalism, Marketing, or a related discipline.
• At least five years of professional experience in public relations, journalism, brand management, or a related field.
• Experience across cultures or markets is an advantage.
• Excellent written and spoken English and Chinese; ability to manage media relations and communications materials.

Responsibilities

• Regional PR strategy and planning aligned with global priorities for Europe and the UK.
• Media relations and brand communications across Europe and the UK; lead interviews and content distribution.
• Media monitoring and crisis communications; proactive issue identification and response.
• Stakeholder and resource coordination with local teams, agencies, and partners.
• Global and regional collaboration with POP MART’s PR teams to ensure consistency and local relevance.
• Brand reputation and narrative development for local audiences across markets.

Skills

Public relations

Media relations

Brand management

Stakeholder management

Cross-cultural experience

Education

Bachelor’s degree in PR/Communications/Journalism/Marketing

Job description

POP MART in London seeks a Marcom PR Manager to lead regional PR across Europe and the UK. You will develop localized PR initiatives, build strong media relationships, and protect and elevate the company’s brand reputation while aligning with the global communications strategy.

The ideal candidate has 5+ years in PR, journalism, or brand management, fluent in English and Chinese, with cross‑cultural experience and a network of media contacts across European markets.