Europe & UK PR Lead - Global Brand Communications

Pop Mart; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

POP MART is seeking a Senior Regional PR Lead to drive public relations across Europe and the UK, ensuring alignment with the global communications strategy. You will develop localized initiatives, build media relationships and protect the brand reputation across the region.

The role requires 5+ years in PR or related fields, fluent English, and strong cross-cultural experience. You will collaborate with local teams and the Group’s PR function to deliver proactive communications across multiple

Qualifications

• Bachelor’s degree or equivalent in PR, communications, journalism, marketing or related field.
• Minimum five years of professional PR, journalism or brand management experience.
• Strong understanding of European/UK media landscapes and cultures.
• Excellent written and spoken English; additional languages are advantageous.

Responsibilities

• Develop regional PR strategy and plans aligned with global priorities.
• Build and maintain relationships with European and UK media outlets.
• Lead media engagements, briefings, interviews and content distribution.
• Monitor media, manage crises, and coordinate local responses with global team.
• Collaborate with agencies and local teams to deliver PR initiatives.
• Refine brand narratives for European audiences across channels.

Skills

Public relations

Media relations

Stakeholder management

English proficiency

Cross-cultural

Education

Bachelor's degree or equivalent

Job description

POP MART is seeking a Senior Regional PR Lead to drive public relations across Europe and the UK, ensuring alignment with the global communications strategy. You will develop localized initiatives, build media relationships and protect the brand reputation across the region.

The role requires 5+ years in PR or related fields, fluent English, and strong cross-cultural experience. You will collaborate with local teams and the Group’s PR function to deliver proactive communications across multiple