European Marketing Analytics Director

VML; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Life Assurance

Permanent Health Insurance

BUPA

Flexible hybrid working

Enhanced family-friendly policies

Employee Assistance Support

Cycle to Work Scheme

Eye Care and Glasses Vouchers

Season Ticket Loans

WPP Discounts

Job summary

VML is seeking a Director of Marketing Analytics & Intelligence to lead analytics and marketing intelligence for a major European automotive account from our London hub. The role sits at the intersection of marketing analytics, consulting and commercial leadership, translating data into strategic, actionable client recommendations.

You’ll work with senior stakeholders across European markets to drive growth, uncover opportunities, and shape propositions while collaborating with cross-functional

Qualifications

• Strong experience within marketing analytics, measurement or intelligence.
• Significant automotive sector experience with understanding of customers and marketing landscape.
• Ability to translate complex data into clear strategic recommendations for clients.
• Excellent senior stakeholder management and advisory capabilities.

Responsibilities

• Lead marketing analytics and intelligence across European markets.
• Combine data from media, CRM, digital, customer and market sources for a holistic view.
• Translate analysis into clear, actionable recommendations for senior stakeholders.
• Explain data implications and identify opportunities for growth and investment.
• Shape new analytics approaches, capabilities and propositions for clients.
• Collaborate with wider VML and WPP capabilities to address client challenges.

Skills

Marketing analytics

Marketing intelligence

MMM

Media measurement

CRM

Customer analytics

Digital analytics

Marketing effectiveness

Job description

VML is seeking a Director of Marketing Analytics & Intelligence to lead analytics and marketing intelligence for a major European automotive account from our London hub. The role sits at the intersection of marketing analytics, consulting and commercial leadership, translating data into strategic, actionable client recommendations.

You’ll work with senior stakeholders across European markets to drive growth, uncover opportunities, and shape propositions while collaborating with cross-functional