European Business Development Lead - Remote

ASSA ABLOY Global Solutions; Cardiff; On-site; GBP 60,000 - 95,000; Full time

Benefits offered by this job

Competitive salary and rewards package

Competitive benefits and annual leave

Vibrant, inclusive culture

Extensive career development resources

Part of a global organization with HID

Job summary

HID Global, part of the ASSA ABLOY Group, is seeking a Business Development Manager to drive sales across Europe and key verticals including government, health, education, corporate, security, and retail. You will build strategic relationships with distributors, resellers, system integrators, and OEMs while expanding the secure issuance portfolio.

You will collaborate with regional teams to prioritize territories, manage a strong pipeline, and deliver revenue growth through proactive prospecting

Qualifications

• At least three years’ experience in business development, inside sales, account management, or a comparable commercial role.
• Demonstrable record of achieving sales targets, building qualified pipeline, and contributing to revenue growth.
• Strong capability in prospecting, lead qualification, consultative selling, and relationship management.
• Experience working with distributors, resellers, system integrators, end users or other channel partners.
• Strong organisational, prioritisation, and time-management skills, with the ability to manage multiple opportunities and deadlines.
• Excellent written and verbal communication, presentation, and stakeholder-management skills, including the ability to explain technical solutions clearly.

Responsibilities

• Develop and execute business development plans that expand HID FARGO Secure Issuance market share and deliver agreed revenue, pipeline, and activity targets across assigned European territories and priority verticals.
• Identify, engage, and build relationships with key decision-makers and influencers within government, healthcare, education, corporate, security integration, entertainment, retail, and other strategic markets.
• Generate new opportunities through targeted outbound activity, campaigns, events, referrals, partner engagement, and direct prospecting.
• Build, qualify, and maintain a robust sales pipeline, ensuring timely follow-up, clear next actions, realistic close dates, and appropriate handover to Regional Sales Managers or channel partners.
• Work directly with Regional Sales Managers across Europe to develop territory priorities, progress strategic opportunities, reactivate dormant accounts, and support achievement of regional growth plans.
• Identify tenders, projects, replacement cycles, competitive conversions, and specification opportunities at an early stage; coordinate internal and partner resources to improve win probability.
• Establish and strengthen relationships with distributors, resellers, system integrators, installers, OEMs, and technology partners, creating opportunities that support the channel rather than conflict with it.
• Support joint business planning, account mapping, demand-generation activity, and partner enablement to increase coverage, capability, and sales productivity.
• Develop strong knowledge of the HID FARGO Secure Issuance portfolio, customer applications, competitive alternatives, and relevant industry trends to position differentiated, value-led solutions.
• Conduct customer and partner presentations, discovery sessions, webinars, product demonstrations, and pre-sales discussions in collaboration with product and technical specialists.
• Identify cross-sell and upsell opportunities across printers, consumables, software, services, support, integrations, and credential-lifecycle solutions.
• Maintain accurate and current account, contact, lead, activity, opportunity, and forecast information in Salesforce; support disciplined qualification, pipeline governance, and reporting.
• Provide regular reports on activity, pipeline progression, lead conversion, market intelligence, competitor activity, risks, and forecast outlook to the Sales Director and Regional Sales Managers.
• Collaborate with Marketing, Product Management, Technical Support, Customer Service, Operations, Finance, and Logistics to resolve barriers, improve the customer experience, and progress opportunities through to order and revenue recognition.
• Represent HID professionally at customer meetings, partner reviews, trade shows, industry events, and association meetings across Europe.
• Monitor agreed commercial and activity KPIs, take ownership of corrective actions, and continuously improve prospecting, qualification, conversion, and partner-development effectiveness.
• Operate in accordance with HID policies, ethical standards, data-protection requirements, pricing governance, and channel rules, escalating commercial, legal, technical, or delivery risks promptly.

Skills

Business development

Sales

Lead generation

Relationship management

Channel partner management

Communication skills

Presentation skills

Tools

Salesforce

Job description

HID Global, part of the ASSA ABLOY Group, is seeking a Business Development Manager to drive sales across Europe and key verticals including government, health, education, corporate, security, and retail. You will build strategic relationships with distributors, resellers, system integrators, and OEMs while expanding the secure issuance portfolio.

You will collaborate with regional teams to prioritize territories, manage a strong pipeline, and deliver revenue growth through proactive prospecting