Europe Payments Marketing VP: Growth & Strategy

Financialnarrative; Greater London; Hybrid; GBP 180,000 - 240,000; Full time

Job summary

J.P. Morgan is seeking a Europe Marketing Strategy Vice President for EMEA Payments Marketing to own and drive regional marketing priorities.

The role partners with product, sales and country heads to create integrated, full-funnel plans that generate demand, deepen client engagement and support revenue growth. The position balances strategic thinking with hands-on execution, leading cross-functional teams and managing agencies to deliver high-impact campaigns aligned to regional and global

Qualifications

• Significant B2B marketing experience, including product marketing and integrated campaign leadership.
• Fintech and Payments experience and understanding of payments solutions is essential with evidence of impact.
• Demonstrated ability to create and execute data-driven, insight-led marketing strategies tied to measurable outcomes.
• Strong understanding of the full marketing mix and full-funnel planning, including digital engagement.
• Proven experience partnering with senior stakeholders in complex, matrixed organizations; ability to influence without direct authority.
• Strong project management and execution discipline; ability to run multiple workstreams in parallel.
• Excellent communication skills, including executive-level storytelling and strong PowerPoint capability.
• AI understanding of practical application in marketing.
• Superior written, presentation and oral communication skills.

Responsibilities

• Drive regional Payments marketing for priority growth areas and target customer segments, aligning to regional and global priorities.
• Build “growth plays” by market/segment (positioning, target lists, messaging, channel mix, and measurement), tailored to local market dynamics.
• Partner with product and coverage teams to define the value proposition, differentiation, and proof points for priority solutions.
• Lead integrated campaigns across the marketing funnel.
• Translate complex Payments solutions into compelling narratives and creative assets (client stories, propositions, sales enablement, advisory events, thought leadership).
• Drive always-on activity across channels (owned, earned, paid where applicable).
• Serve as the marketing partner to Payments stakeholders across the region, influencing priorities and ensuring marketing is tightly connected to commercial outcomes.
• Partner with Country, Industry, and Product teams to activate locally relevant plans while maintaining consistency with EMEA/global messaging.
• Lead agency and vendor relationships, ensuring high quality, on-time delivery, and efficient budget use.
• Partner with global Commercial & Investment Bank Marketing teams for strategy and execution.
• Establish KPIs and performance reporting for growth plays.
• Turn data into executive-ready insight: what’s working, what’s not.
• Continuously test-and-learn to improve targeting, messaging, channels, and cadence.

Skills

B2B marketing

Payments/Fintech knowledge

Data-driven marketing

Full-funnel planning

Executive storytelling

PowerPoint

Communication skills

AI in marketing

Stakeholder engagement

Job description

J.P. Morgan is seeking a Europe Marketing Strategy Vice President for EMEA Payments Marketing to own and drive regional marketing priorities.

The role partners with product, sales and country heads to create integrated, full-funnel plans that generate demand, deepen client engagement and support revenue growth. The position balances strategic thinking with hands-on execution, leading cross-functional teams and managing agencies to deliver high-impact campaigns aligned to regional and global