EMEA Payments Marketing Strategy

JPMorganChase; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

JPMorganChase is seeking an Europe Marketing Manager to own regional marketing strategies and drive full‑funnel campaigns targeting corporates and fintechs. The role blends strategic thinking with hands‑on execution across Europe, partnering with product, sales, and country heads to accelerate growth and strengthen client relationships.

The VP level role requires influencing senior stakeholders, delivering data‑driven campaigns, and delivering measurable outcomes within a cross‑functional

Qualifications

• Significant B2B marketing experience, including product marketing and integrated campaign leadership.

Responsibilities

• Lead integrated campaigns across the marketing funnel and drive growth across Europe.

Skills

B2B marketing

Campaign leadership

Stakeholder management

PowerPoint

AI in marketing

Tools

CRM tools

Marketing automation

Job description

Job Description

Join JPMorganChase, a global leader in financial services. The EMEA Payments Marketing team partners with product, sales, commercialization, product and coverage teams to accelerate growth, strengthen client relationships, and elevate our market presence across the region through high-impact, measurable marketing.

This Europe Marketing Manager will be expected to own and drive marketing for the priorities across Europe, with a focus on priority customer segments such as Corporates and Fintechs. They will translate business strategy into integrated, full-funnel plans that generate demand, deepen client penetration, and support revenue growth. The role is a balance of strategy with hands on execution.

This Vice President will work closely with other marketers across EMEA Payments Marketing, and those who are focused on other segments across the sub-region.

This is a highly cross-functional role, partnering closely with Payments Product (Treasury, Merchant Services, Trade & Working Capital), Sales/Coverage, Country Heads, and broader marketing teams. The role requires strong judgment, senior stakeholder influence, and a disciplined approach to measurement and optimization.

Strategy

• Drive regional Payments marketing for priority growth areas and target customer segments, aligning to regional and global priorities.
• Build “growth plays” by market/segment (positioning, target lists, messaging, channel mix, and measurement), tailored to local market dynamics.
• Partner with product and coverage teams to define the value proposition, differentiation, and proof points for priority solutions.

Campaign and assets development and leadership

• Lead integrated campaigns across the marketing funnel.
• Translate complex Payments solutions into compelling narratives, and creative assets (client stories, propositions, sales enablement, advising events, thought leadership).
• Drive always-on and activity across channels (owned, earned, paid where applicable)

Stakeholder Partnership

• Serve as the marketing partner to Payments stakeholders across the region and Europe in particular, influencing priorities and ensuring marketing is tightly connected to commercial outcomes.
• Partner with Country, Industry, and Product teams to activate locally relevant plans while maintaining consistency with EMEA/global messaging.
• Lead agency and vendor relationships (as applicable), ensuring high quality, on-time delivery, and efficient budget use.
• Partner with global Commercial & Investment Bank Marketing teams as applicable for strategy and execution.

Measurement, Insights & Optimization

• Establish KPIs and performance reporting for growth plays.
• Turn data into executive-ready insight: what's working, what's not.
• Continuously test-and-learn to improve targeting, messaging, channels, and cadence.

Required Qualifications, Capabilities, And Skills

• Significant B2B marketing experience, including product marketing and integrated campaign leadership.
• Fintech and Payments experience and understanding of payments solutions is essential with evidence of impact.
• Demonstrated ability to create and execute data-driven, insight-led marketing strategies tied to measurable outcomes.
• Strong understanding of the full marketing mix and full-funnel planning, including digital engagement.
• Proven experience partnering with senior stakeholders in complex, matrixed organizations; ability to influence without direct authority.
• Strong project management and execution discipline; ability to run multiple workstreams in parallel.
• Excellent communication skills, including executive-level storytelling and strong PowerPoint capability.
• AI understanding of practical application in marketing.
• Superior written, presentation and oral communication skills

Preferred Qualifications, Capabilities, And Skills

• Deep knowledge of the payments landscape (e.g., treasury/payment flows, liquidity, cross-border, commerce, working capital solutions).
• Experience with account-based marketing concepts and partnering with sales/coverage teams on priority accounts.
• Strong grasp of measurement frameworks and marketing performance analytics

About Us

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About The Team

J.P. Morgan's Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.