Europe Growth Marketing Associate

New Era Technology, Inc.; Slough; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

New Era Technology, LLC. seeks a Growth Marketing Associate to engineer high-converting customer journeys across European markets. You will blend data-driven decisions with authentic brand storytelling under a US director, collaborating with Europe leadership.

The role focuses on optimizing funnel performance, running structured experiments, and aligning campaigns with global brand standards while supporting local events and revenue growth.

Qualifications

• Qualifications in Marketing, Communications or relevant field desirable

Responsibilities

• Funnel engineering: analyse data across the full customer acquisition journey and identify drop-offs
• Rapid experimentation: design, launch and manage structured A/B and multivariate tests
• Lead-to-opportunity acceleration: optimise visitor-to-lead and lead-to-opportunity pathways across the marketing stack
• Brand stewardship: ensure alignment with global brand voice and visual standards
• Narrative optimization: translate complex tech offerings into clear, human-centric copy
• Asset management: collaborate on high-performing marketing assets reflecting corporate aesthetic
• Metric ownership: track and report key marketing indicators such as CAC, LTV, Share of Search, organic traffic
• Insight generation: turn data from GA4, heatmaps and CRM dashboards into actionable recommendations
• Local event activation: support planning and follow-up for local/regional events with measurable leads
• Budget efficiency: optimize paid and organic spend to maximise ROI
• Other related duties as required

Skills

Performance marketing

Regional marketing planning

Digital marketing

Data manipulation

Marketing automation (HubSpot)

Web analytics/heatmaps

CRM systems

Education

Marketing/Communications degree desirable

Tools

HubSpot

Hotjar

Clarity

Job description

Join New Era Technology, where People First is at the heart of everything we do. With a global team of over 3,000 professionals, we're committed to creating a workplace where everyone feels valued, empowered, and inspired to grow. Our mission is to securely connect people, places, and information with end-to-end technology solutions at scale.

At New Era, you'll join a team-oriented culture that prioritizes your personal and professional development. Work alongside industry-certified experts, access continuous training, and enjoy competitive benefits. Guided by our core attributes — putting people first, embracing continuous learning, and thriving through collaboration and inclusion — we nurture our people to deliver exceptional customer service.

If you want to make an impact in a supportive, growth-oriented environment, New Era is the place for you.

Position Purpose

This role sits at the intersection of data-driven funnel optimization and authentic brand storytelling, managing the prospect journey from first organic search through to closed-won opportunity. The Growth Marketing Associate is responsible for engineering high-converting customer journeys across the European markets, using insight, experimentation, and performance analysis to improve demand generation while ensuring every touchpoint remains human, authoritative, and aligned with global brand standards.

Collaborating within the global marketing team under a US director, you will work closely with Europe leadership and stakeholders, blending data-driven decisions with engaging brand storytelling.

Duties and Responsibilities

• Funnel Engineering: Analyse data across the full customer acquisition journey, including awareness, acquisition, activation, retention, and revenue, to identify drop-off points and implement practical fixes.
• Rapid Experimentation: Design, launch, and manage structured A/B and multivariate tests across high-intent landing pages, website components, email sequences, and paid channels.
• Lead-to-Opportunity Acceleration: Partner closely with Sales and Marketing Operations to optimize visitor-to-lead and lead-to-opportunity conversion pathways, ensuring a seamless experience as prospects move through the marketing and sales technology stack, including HubSpot and ZoomInfo.
• Brand Stewardship: Ensure every experiment, landing page copy variant, and ad creative aligns with the global brand voice, corporate identity, and visual standards.
• Narrative Optimization: Work alongside creative and content leads to translate complex technology and solutions capabilities into clear, compelling, human-centric copy that resonates with target enterprise audiences.
• Asset Management: Collaborate with the Design Lead and creative team to produce high-performing, visually strong marketing assets that reflect the corporate aesthetic while maximizing click-through and conversion rates.
• Metric Ownership: Track, analyse, and report on key commercial marketing indicators, including Customer Acquisition Cost, Lifetime Value, Share of Search trends, organic traffic, and influenced pipeline.
• Insight Generation: Turn raw behavioural data from Google Analytics 4, heatmaps, and CRM dashboards into actionable strategic recommendations for executive leadership.
• Local Event Activation: Work closely with Sales Leaders to support the planning, promotion, execution, and post-event follow-up for local and regional events, ensuring each activity aligns with campaign priorities, brand standards, and measurable lead-generation outcomes.
• Budget Efficiency: Continuously optimize paid and organic channel spend to maximize return on ad spend and reduce funnel leakage.
• Other related duties as required.

Performance Measures

• Measures agreed and set during annual performance appraisal

Qualifications

• Qualifications in Marketing, Communications or relevant field desirable

Skills and Experience

• 1-3 years of performance, growth, or digital marketing experience—ideally within a B2B technology solutions, IT services, or complex enterprise ecosystem.
• Proven success in building regional marketing plans and integrated campaigns
• Proven experience working across global matrixed teams and sales organizations
• Experience across digital, ABM, and content marketing
• Deep, hands-on experience managing marketing automation platforms (specifically HubSpot), web analytics, heatmapping/behavioural tools (Hotjar/Clarity), and CRM systems.
• Advanced skills in data manipulation, segmentation, and translating user behaviour numbers into clear business outcomes.

Attributes

• Excellent communication and stakeholder management skills
• Strategic thinker with strong execution capability
• Proactive, organised, and autonomous
• Creative and adaptable in a fast-paced environment
• Strong relationship-building skills
• High attention to detail

Functional Relationships

Internal

• Global marketing team
• Europe sales team
• Wider Europe team
• Local office administration

External

• Promotional, printing & stationery suppliers
• Relevant agencies and consultants
• Media
• Consultants
• Clients

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