Growth Marketing Associate - Data-Driven B2B Growth (EU)

New Era Technology; Greater London; On-site; GBP 38,000 - 54,000; Full time

Job summary

New Era Technology is seeking a Growth Marketing Associate to optimize the prospect journey across Europe. You will blend data analysis with compelling brand storytelling to drive demand generation while keeping a human, client-centric voice.

Working with a global marketing team under a US director, you will partner with Europe leadership to shape regional campaigns and ensure alignment with global standards. A practical, analytical mindset and collaboration across teams are essential.

Qualifications

• 1–3 years of performance, growth, or digital marketing experience in B2B technology solutions or IT services.
• Experience building regional marketing plans and integrated campaigns.
• Experience working across global matrixed teams and sales organizations.
• Proficiency with marketing automation, web analytics, heatmapping tools, and CRM systems.

Responsibilities

• Engineer high-converting customer journeys across European markets using data, experimentation and brand standards.
• Design and manage structured A/B and multivariate tests on landing pages, emails and paid channels.
• Collaborate with Sales and Marketing Ops to optimize visitor-to-lead and lead-to-opportunity conversion paths.
• Ensure experiments and copy align with global brand voice and corporate identity.
• Translate technology capabilities into clear, human-centric copy for enterprise audiences.
• Create marketing assets with the Design Lead to maximize click-through and conversions.
• Track and report on key marketing metrics including CAC, LTV, traffic and pipeline influence.
• Turn raw data from GA4, heatmaps, and CRM dashboards into actionable insights for leadership.
• Support local and regional events from planning to follow-up, aligning with priorities and leads targets.
• Optimize paid and organic spend to improve ROAS and reduce funnel leakage.

Skills

Performance marketing

Growth marketing

ABM

HubSpot

Web analytics

Heatmaps

CRM systems

Data manipulation

Segmentation

Stakeholder management

Education

Marketing degree

Tools

HubSpot

Hotjar

Clarity

CRM software

Job description

New Era Technology is seeking a Growth Marketing Associate to optimize the prospect journey across Europe. You will blend data analysis with compelling brand storytelling to drive demand generation while keeping a human, client-centric voice.

Working with a global marketing team under a US director, you will partner with Europe leadership to shape regional campaigns and ensure alignment with global standards. A practical, analytical mindset and collaboration across teams are essential.