EU In-App Channel Growth Lead

TikTok; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading social media platform is seeking a mid-senior level Digital Channel Manager to join their TikTok Shop team in London. This role emphasizes designing effective in-app strategies to enhance merchant growth across EU markets. Candidates should possess a bachelor's degree and 3-5 years of experience in strategy or digital growth, alongside strong analytical capabilities. Embrace the opportunity to lead innovative outreach programs and drive significant business impact in a dynamic environment.

Qualifications

• 3-5 years of experience in strategy operations or digital growth.
• Able to navigate complex data sets and translate them into actionable growth strategies.
• Experience in outreach operations or channel operations is a plus.
• Ability to identify optimization opportunities based on product usage.

Responsibilities

• Lead the design, execution, and optimization of merchant growth strategies across in-app channels.
• Analyze conversion trends and iterate on audience and content strategies.
• Collaborate with cross-functional teams to improve outreach product effectiveness.
• Develop merchant acquisition strategies for the EU market.

Skills

Strategic capabilities

Analytical capabilities

Operational skills

Product sense

E-commerce understanding

Education

Bachelor's degree or above

Job description

A leading social media platform is seeking a mid-senior level Digital Channel Manager to join their TikTok Shop team in London. This role emphasizes designing effective in-app strategies to enhance merchant growth across EU markets. Candidates should possess a bachelor's degree and 3-5 years of experience in strategy or digital growth, alongside strong analytical capabilities. Embrace the opportunity to lead innovative outreach programs and drive significant business impact in a dynamic environment.