Enrollment Growth Director - Higher-Ed Marketing Strategy

Worcester Polytechnic Institute; Worcester; On-site; GBP 76,000 - 94,000; Full time

Job summary

Worcester Polytechnic Institute (WPI) seeks a Director of Growth Marketing to lead the university's enrollment growth strategy across the full student acquisition funnel. The role drives multi-channel campaigns, digital nurture programs, and ROI-focused optimization in collaboration with campus partners.

The position emphasizes pre-college engagement, audience targeting, and strategic leadership of a two-person marketing team within the Marketing Communications department.

Qualifications

• Bachelor's degree required.
• Eight+ years of progressive experience in growth/enrollment marketing, with supervisory experience.
• Proven success in driving enrollment growth and pipeline through multi-channel campaigns.
• Experience with CRM/enrollment platforms and marketing tech.

Responsibilities

• Lead enrollment growth marketing strategy across the full student funnel.
• Develop pre-college engagement strategies to grow undergraduate inquiries and enrollment.
• Create audience segmentation for prospective students and influencers.
• Drive experimentation and optimization across channels to improve ROI.
• Lead cross-functional planning with Admissions, Creative, and Digital Operations.

Skills

Growth marketing

Enrollment marketing

Data-driven analysis

Team leadership

Education

Bachelor's degree

Tools

Salesforce

Slate

Marketing automation

Job description

Worcester Polytechnic Institute (WPI) seeks a Director of Growth Marketing to lead the university's enrollment growth strategy across the full student acquisition funnel. The role drives multi-channel campaigns, digital nurture programs, and ROI-focused optimization in collaboration with campus partners.

The position emphasizes pre-college engagement, audience targeting, and strategic leadership of a two-person marketing team within the Marketing Communications department.