EMEIA Visual Merchandiser - Strategy Lead

Apple; Greater London; On-site; GBP 28,000 - 36,000; Full time

Job summary

Apple in London is seeking a Visual Merchandiser to shape store experiences through compelling layouts and product storytelling. You will collaborate with cross-functional teams worldwide and localise global strategies to fit regional needs, delivering Apple’s premium customer journey in physical retail.

The role emphasises attention to detail, strong planning, and the ability to lead merchandising projects from concept to execution, ensuring displays reflect the brand and drive performance.

Qualifications

• Minimum qualifications include strong partnership experience with senior management and ability to collaborate with diverse technical and creative teams.
• Proven ability to influence, build rapport, and develop business relationships with partners at all levels.
• Experience in category planning, visual merchandising, design or marketing in retail or technology industries.
• Excellent verbal and written communication skills.

Responsibilities

• Create, maintain, and publish store layouts and detailed product planograms for product launches and merchandising resets.
• Partner with Worldwide and Geo counterparts to ensure global alignment across merchandising strategies.
• Localise WW strategy to EMEIA nuances while influencing global strategy.
• Identify opportunities to enhance customer experience through field feedback and analysis.
• Collaborate with cross-functional teams to coordinate product launches and communicate merchandising strategy.
• Forecast and communicate demo product counts for merchandising changes with Retail Fulfillment Operations.
• Develop and review store communications including labor hours and merchandising guidelines.

Skills

Partnership skills

Influence & relationships

Retail/tech experience

Attention to detail

Organisational skills

Ambiguity handling

Planning & time management

Cross-functional agility

Process management

Customer-focused

Education

BA/BS degree a plus

Job description

Summary

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Apple’s worldwide Retail Engagement, Marketing and Merchandising (REMM) team creates and delivers programs, campaigns, initiatives, and experiences that help Apple Retail’s customers and teams discover, buy, and go further with Apple products and services. These efforts increase awareness, drive conversion, and grow affinity for Apple.

As part of WW REMM, the Merchandising team inspires customers to discover, learn about, and buy Apple products, services, and accessories through merchandising that delivers a personalized experience like no other. The Geo Merchandising team’s mission is to execute, localise and optimise the WW strategy in the region, ensuring the maximum relevance of Apple campaigns and developing bespoke strategies to support local cultural moments.

Description

At the heart of our customer experience, Visual Merchandising showcases Hero products, Services, and Accessories through thoughtfully curated displays and demos. The Visual Merchandiser role brings a focused point of view to every store, executing unique Apple experiences with precision and care, in close collaboration with cross-functional and store teams, to deliver the highest standards for every customer.

Responsibilities

• Create, maintain, and publish store layouts and detailed product planograms for product launches and merchandising resets
• Partner with Worldwide and Geo counterparts to ensure global alignment across merchandising strategies
• Leverage extensive Geo and visual expertise to influence global strategy while localising to EMEIA-specific nuances where appropriate
• Identify opportunities to enhance the customer experience through field feedback, observation, and performance and space analysis
• Collaborate closely with cross-functional teams to coordinate product launches and effectively communicate the product visual merchandising strategy
• Forecast and communicate accurate demo product and visual element counts for merchandising changes, ensuring the correct demo products are available in every store in partnership with Retail Fulfillment Operations
• Develop and review store communications including reset labour hours, merchandising setup guides, merchandising standards, and strategy guides

Minimum Qualifications

• Skilled partnership experience with senior management and the ability to collaborate with diverse technical and creative teams
• Proven ability to influence, build rapport, and develop business relationships with partners at all levels
• Demonstrable experience in category planning, visual merchandising, design or marketing experiences in retail or technology industries
• Action-oriented with exceptional attention to detail and strong organisational skills
• Thrives in ambiguous, fast-paced environments with the ability to independently lead and meet objectives
• Able to drive the big picture, overarching mission, and business drivers while seamlessly moving to tactical, detailed execution
• Strong planning and time management skills with a future-oriented mindset
• Strong cross-functional agility with the ability to work effectively in a global organisation, keeping work streams on deadline while continuously improving strategies and processes
• Strong process management and technical learning with proven ability for systems management
• Retail and design experience in delivering commercial results through compelling visual merchandising
• Demonstrates passion for putting the customer first and crafting unique customer experiences within a retail environment
• Excellent verbal and written communication skills

Preferred Qualifications

• Project management and process improvement experience a plus
• Demonstrates Apple’s values of inclusion and diversity
• BA/BS degree a plus (not a requirement)

At Apple, we’re not all the same. And that’s our greatest strength. We draw on the differences in who we are, what we’ve experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law. Learn more

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Role Number: 200668178-2114