EMEA Web Growth Leader — Strategy & Performance

Sage; Greater London; Hybrid; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Pension matching 8% + 2% top-up

25 days annual leave (+5)

8 bank holidays

Volunteer days (5)

50% income protection

Holiday buy/sell

Health, dental, and vision coverage

Work away scheme (up to 10 weeks)

Training & professional development

Hybrid working

Mind app membership

Memberships for finances, health and 


Equal opportunity employer

Job summary

Sage is recruiting a Director to lead the EMEA Web Strategy & Commercial Performance, shaping the regional roadmap to drive pipeline, ARR and ROI. Based in London or Newcastle with hybrid work, you will align cross-functional teams and scale web capability across multiple markets.

You’ll translate business priorities into actionable roadmaps, lead leaders, and champion AI-driven optimisation to accelerate commercial outcomes across the region.

Qualifications

• Significant leadership experience across web, digital experience, CRO, experimentation, digital performance or conversion in a complex B2B, SaaS or technology environment.
• Strong track record of delivering measurable commercial outcomes through digital and web, whether through pipeline, conversion, revenue or ROI.
• Proven experience building, coaching and retaining high-performing, multi-market teams, including leading leaders.
• Excellent stakeholder management skills, with the ability to build trust, influence senior colleagues and create alignment without relying on direct authority.
• Deep knowledge of web strategy, customer journeys, CRO, experimentation, UX, content, analytics and performance insight.
• Strong commercial and analytical mindset, with experience translating business priorities into clear roadmaps and making evidence-based investment and prioritisation decisions.
• Be a bold, action-oriented leader with the judgement to challenge priorities, navigate complexity and deliver ambitious commercial outcomes.
• Strong digital and AI fluency, translating emerging capabilities into better customer experience, conversion, scalability and commercial performance.

Responsibilities

• Own the EMEA web roadmap, turning regional commercial priorities into a clear plan focused on pipeline, SQO, ARR, conversion and ROI.
• Use data to make commercial decisions, digging into funnel performance and customer behaviour to identify opportunities, prioritise investment and make explicit choices about what to scale, improve, deprioritise or stop based on expected commercial return.
• Set the experimentation and CRO agenda, deciding what we test, learn and scale across markets, from journey and form optimisation to personalisation and AI‑led conversion.
• Build scalable web capabilities across EMEA, creating common approaches for ABX and vertical journeys, speed-to-lead, measurement, reusable experiences and AI‑enabled personalisation, optimisation and self-service, reducing hand‑offs and enabling markets to move faster while operating within common standards.
• Bring people with you, partnering with Performance Marketing, Regional Media, SEO/GEO, Product Marketing, Brand, Sales and platform teams to navigate competing priorities and create alignment around the roadmap.
• Lead and develop a high-performing web organisation, creating a culture where ownership, experimentation, pace and measurable commercial impact matter.
• Champion AI‑driven performance acceleration, and ensure teams adopt emerging tools that improve speed, scale, targeting, and conversion optimisation.

Skills

Senior leadership

Digtal strategy

CRO & experimentation

Stakeholder management

Data-driven decision making

AI fluency

Multi-market leadership

Transformation leadership

Job description

Sage is recruiting a Director to lead the EMEA Web Strategy & Commercial Performance, shaping the regional roadmap to drive pipeline, ARR and ROI. Based in London or Newcastle with hybrid work, you will align cross-functional teams and scale web capability across multiple markets.

You’ll translate business priorities into actionable roadmaps, lead leaders, and champion AI-driven optimisation to accelerate commercial outcomes across the region.