Director, EMEA Web Strategy & Commercial Performance

Sage; Greater London; Hybrid; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Pension matching 8% + 2% top-up

25 days annual leave (+5)

8 bank holidays

Volunteer days (5)

50% income protection

Holiday buy/sell

Health, dental, and vision coverage

Work away scheme (up to 10 weeks)

Training & professional development

Hybrid working

Mind app membership

Memberships for finances, health and 


Equal opportunity employer

Job summary

Sage is recruiting a Director to lead the EMEA Web Strategy & Commercial Performance, shaping the regional roadmap to drive pipeline, ARR and ROI. Based in London or Newcastle with hybrid work, you will align cross-functional teams and scale web capability across multiple markets.

You’ll translate business priorities into actionable roadmaps, lead leaders, and champion AI-driven optimisation to accelerate commercial outcomes across the region.

Qualifications

• Significant leadership experience across web, digital experience, CRO, experimentation, digital performance or conversion in a complex B2B, SaaS or technology environment.
• Strong track record of delivering measurable commercial outcomes through digital and web, whether through pipeline, conversion, revenue or ROI.
• Proven experience building, coaching and retaining high-performing, multi-market teams, including leading leaders.
• Excellent stakeholder management skills, with the ability to build trust, influence senior colleagues and create alignment without relying on direct authority.
• Deep knowledge of web strategy, customer journeys, CRO, experimentation, UX, content, analytics and performance insight.
• Strong commercial and analytical mindset, with experience translating business priorities into clear roadmaps and making evidence-based investment and prioritisation decisions.
• Be a bold, action-oriented leader with the judgement to challenge priorities, navigate complexity and deliver ambitious commercial outcomes.
• Strong digital and AI fluency, translating emerging capabilities into better customer experience, conversion, scalability and commercial performance.

Responsibilities

• Own the EMEA web roadmap, turning regional commercial priorities into a clear plan focused on pipeline, SQO, ARR, conversion and ROI.
• Use data to make commercial decisions, digging into funnel performance and customer behaviour to identify opportunities, prioritise investment and make explicit choices about what to scale, improve, deprioritise or stop based on expected commercial return.
• Set the experimentation and CRO agenda, deciding what we test, learn and scale across markets, from journey and form optimisation to personalisation and AI‑led conversion.
• Build scalable web capabilities across EMEA, creating common approaches for ABX and vertical journeys, speed-to-lead, measurement, reusable experiences and AI‑enabled personalisation, optimisation and self-service, reducing hand‑offs and enabling markets to move faster while operating within common standards.
• Bring people with you, partnering with Performance Marketing, Regional Media, SEO/GEO, Product Marketing, Brand, Sales and platform teams to navigate competing priorities and create alignment around the roadmap.
• Lead and develop a high-performing web organisation, creating a culture where ownership, experimentation, pace and measurable commercial impact matter.
• Champion AI‑driven performance acceleration, and ensure teams adopt emerging tools that improve speed, scale, targeting, and conversion optimisation.

Skills

Senior leadership

Digtal strategy

CRO & experimentation

Stakeholder management

Data-driven decision making

AI fluency

Multi-market leadership

Transformation leadership

Job description

As Director, EMEA Web Strategy & Commercial Performance, you’ll set the strategy, roadmap and conversion agenda for web across the region, turning it into a measurable commercial growth engine. You’ll own web’s contribution to pipeline, SQO, ARR and ROI, using customer insight, experimentation and performance data to decide where we invest, what we prioritise and where we can have the greatest commercial impact.

It’s a senior leadership role at the intersection of commercial strategy, digital experience and execution. You’ll have the scope to challenge established thinking, build scalable capabilities across EMEA and lead a high-performing, multi-market web organisation.

Overview of the team

You’ll lead a large, multi-market web organisation working across our Medium/B2B and Small/eCommerce go-to-market motions.

Working closely with Performance Marketing, Regional Media, SEO/GEO, Product Marketing, Brand, Sales, Commercial Operations and our central web and platform teams, you’ll bring regional priorities together into one clear and commercially focused roadmap.

You’ll also provide functional leadership to regional Small/eCommerce Web Leads, creating the shared standards and playbook that enable local teams to move quickly while benefiting from common EMEA capabilities and learning.

Office location

London or Newcastle

Hybrid Working - 3 days per week in our London or Newcastle office and 2 days from home.

Summary of your day-to-day;

No two days will look exactly the same, but your focus will always be on making web work harder as a commercial growth channel across EMEA. You’ll move between setting strategy, understanding performance, making investment decisions and bringing teams and senior stakeholders together around the priorities that will have the greatest impact.

You’ll:

• Own the EMEA web roadmap, turning regional commercial priorities into a clear plan focused on pipeline, SQO, ARR, conversion and ROI.
• Use data to make commercial decisions, digging into funnel performance and customer behaviour to identify opportunities, prioritise investment and make explicit choices about what to scale, improve, deprioritise or stop based on expected commercial return.
• Set the experimentation and CRO agenda, deciding what we test, learn and scale across markets, from journey and form optimisation to personalisation and AI‑led conversion.
• Build scalable web capabilities across EMEA, creating common approaches for ABX and vertical journeys, speed-to-lead, measurement, reusable experiences and AI‑enabled personalisation, optimisation and self-service, reducing hand‑offs and enabling markets to move faster while operating within common standards.
• Bring people with you, partnering with Performance Marketing, Regional Media, SEO/GEO, Product Marketing, Brand, Sales and platform teams to navigate competing priorities and create alignment around the roadmap.
• Lead and develop a high-performing web organisation, creating a culture where ownership, experimentation, pace and measurable commercial impact matter.
• Champion AI‑driven performance acceleration, and ensure teams adopt emerging tools that improve speed, scale, targeting, and conversion optimisation.

What we are looking for?

You’re a commercially minded digital leader who combines strategic thinking with the ability to turn ideas into measurable results. You’re comfortable making decisions using data, challenging priorities and bringing senior stakeholders together in a complex international organisation.

You’ll bring:

• Significant leadership experience across web, digital experience, CRO, experimentation, digital performance or conversion in a complex B2B, SaaS or technology environment.
• A strong track record of delivering measurable commercial outcomes through digital and web, whether through pipeline, conversion, revenue or ROI.
• Proven experience building, coaching and retaining high-performing, multi-market teams, including leading leaders.
• Excellent stakeholder management skills, with the ability to build trust, influence senior colleagues and create alignment without relying on direct authority.
• Deep knowledge of web strategy, customer journeys, CRO, experimentation, UX, content, analytics and performance insight.
• A strong commercial and analytical mindset, with experience translating business priorities into clear roadmaps and making evidence-based investment and prioritisation decisions.
• A bold, curious and pragmatic approach, with digital and AI fluency and the ability to operate effectively in ambiguity. Experience working across multilingual European markets and marketing qualifications would be advantageous.
• Be a bold, action-oriented leader with the judgement to challenge priorities, navigate complexity and deliver ambitious commercial outcomes.
• Strong digital and AI fluency, translating emerging capabilities into better customer experience, conversion, scalability and commercial performance.
• Be a proven transformation leader who can set strategy while staying close to execution, simplifying ways of working and building scalable capabilities across markets.

Benefits? We have plenty...

• Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage.
• 25 days of paid annual leave with the option to buy up to another 5 days.
• 8 bank holiday days.
• Paid 5 days yearly to volunteer through our Sage Foundation.
• 50% income protection.
• Holiday buy + sell.
• Comprehensive health, dental, and vision coverage.
• Work away scheme for up to 10 weeks a year.
• Ongoing training and professional development.
• Hybrid working.
• Healthy Mind app membership.
• Access to various helpful memberships for finances, health and wellbeing.

#LI-SW1

Performance Marketing

United Kingdom

London;Newcastle

Hybrid

Working at Sage means you’re supporting millions of small and mid‑sized businesses globally with technology to work smarter and move faster. We build software that reduces busywork so customers can spend less time on admin and more time building their business.

Our colleagues are high‑performers who prioritise growth, make bold choices, and focus and galvanise to get things done. They work on meaningful, market‑shaping initiatives that stretch their skills, sharpen their craft, and create real customer impact.

Explore our culture and benefits: sage.com/careers/working-at-sage

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. We’re a Disability Confident employer — if you’re applying through this scheme or need adjustments at any stage, contact [e-mail] .

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.