EMEA Vertical Marketing Lead – Retail & Healthcare

Zebra Technologies Corporation; Bourne End; Presencial; GBP 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

15% annual incentive

Descripción de la vacante

Zebra Technologies Corporation is seeking a Vertical Marketing Senior Manager for the EMEA region, focusing on Retail and Healthcare. You will define and lead the GTM strategy, align marketing with sales and partners, and drive growth across Europe, Middle East, and Africa.

You will leverage market insights, shape value propositions, and act as the industry expert and storyteller for the verticals. This role offers high visibility and the opportunity to influence regional marketing

Formación

• Bachelor's degree in Marketing, Communications, or related field.
• 8+ years of B2B marketing experience, with vertical or field marketing preferred.
• Fluency in written and spoken English; other European language is a plus.

Responsabilidades

• Define, own and develop the GTM strategy for Retail & Healthcare verticals in the EMEA region.
• Partner with Vertical Sales Strategy Leads to build joint business plans for pipeline acceleration, revenue growth.
• Act as the primary industry expert, thought-leader, spokesperson, and storyteller for the Retail and Healthcare verticals.
• Lead the definition of vertical audiences and personas and develop targeted strategies to engage them.
• Own and maintain a laser focus on marketing initiatives for the assigned verticals with strategic objectives.
• Take responsibility for Zebra's brand awareness and perception within the Retail & Healthcare sectors across EMEA.
• Develop compelling content that targets key personas and aligns with vertical messaging and positioning.
• Collaborate across a dynamic ecosystem of global and regional stakeholders to define and develop vertical strategies and objectives.
• Manage the vertical marketing budget with clear accountability for ROI.

Conocimientos

Vertical Marketing

GTM Strategy

EMEA experience

Stakeholder Management

Communication

Storytelling

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

Zebra Technologies Corporation is seeking a Vertical Marketing Senior Manager for the EMEA region, focusing on Retail and Healthcare. You will define and lead the GTM strategy, align marketing with sales and partners, and drive growth across Europe, Middle East, and Africa.

You will leverage market insights, shape value propositions, and act as the industry expert and storyteller for the verticals. This role offers high visibility and the opportunity to influence regional marketing