EMEA Hardlines Licensing Lead – Partnerships & Growth

Mattel; Slough; Hybrid; GBP 47,000 - 56,000; Full time

Benefits offered by this job

Bonus scheme

Paid time off 25 days

Cycle to work

Employee assistance program

Pension

Private health insurance

Life & disability insurance

Employee discount

Family benefits

Job summary

Mattel seeks a Senior Associate to drive the execution and growth of its licensed Hardlines business across EMEA. You will manage partners, support business plans, forecast activity and coordinate product, commercial and marketing efforts throughout the licensing lifecycle.

You will build strong relationships, ensure operational discipline and help deliver growth across a varied category portfolio while collaborating with cross‑functional teams and external partners in a fast‑paced, global

Qualifications

• 3+ years of experience in consumer products, licensing, Hardlines, sales, marketing or account coordination.
• Good understanding of licensing, product development, retail and marketing processes, with strong commercial and financial awareness.
• Experience managing commercial partners, forecasts, product pipelines and multiple workstreams, combined with strong project‑management discipline.
• Strong analytical, presentation, communication and relationship‑building skills, with the ability to coordinate creative, commercial and senior stakeholders.
• Creative sensitivity and interest in premium brands, culture, fashion and entertainment, with the ability to balance brand ambition and commercial realities.
• Proactive, highly organized and comfortable working independently within a fast‑paced, global and matrixed organization.
• Proven sales negotiation experience and commercial thinking mindset
• Solutions oriented with ability to ‘think outside the box’ to deliver additional revenue and opportunities
• Ability to influence others; persuasive and able to present messaging impactfully
• Strong relationship builder and able to navigate internal and external relationships and stakeholders with ease

Responsibilities

• Manage day‑to‑day relationships and operational activity for assigned EMEA Hardlines partners.
• Support partner business plans, forecasts, product line plans, retail calendars and marketing activity.
• Coordinate regular partner meetings, track actions and monitor performance against revenue, royalty and launch objectives.
• Maintain accurate partner information, commercial documentation and internal reporting.
• Research category trends, whitespace opportunities and prospective licensing partners.
• Support preparation of brand pitches, commercial presentations and partner proposals.
• Assist with deal development, approvals, contract coordination, onboarding and renewal processes.
• Contribute ideas to expand existing partnerships across products, brands and EMEA markets.

Skills

Partner management

Business development

Forecasting

Product pipelines

Project management

Relationship building

Negotiation

Analytical skills

Job description

Mattel seeks a Senior Associate to drive the execution and growth of its licensed Hardlines business across EMEA. You will manage partners, support business plans, forecast activity and coordinate product, commercial and marketing efforts throughout the licensing lifecycle.

You will build strong relationships, ensure operational discipline and help deliver growth across a varied category portfolio while collaborating with cross‑functional teams and external partners in a fast‑paced, global