EMEA Product Marketing Leader — Launch & Growth

Airwallex; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Airwallex is seeking a Product Marketing Manager in London to bridge customer needs with commercial and product teams across the EMEA region. You will drive clear product positioning and successful go-to-market strategies for new features and products.

You will collaborate with stakeholders, plan launches, and ensure a consistent customer experience across channels, leveraging data-driven insights to optimize performance.

Qualifications

• Minimum 7+ years in product marketing, marketing or product strategy at a fast-growing tech company.
• Experience partnering with product, sales and marketing teams to drive GTM campaigns.
• Strong written and spoken communication; ability to simplify complex concepts.

Responsibilities

• Define and execute global product positioning and messaging for the EMEA region.
• Plan and drive product launches, enablement, and GTM campaigns across sales, marketing, pricing and operations.
• Develop a deep understanding of customers, competitors and Airwallex’s edge to shape value propositions.
• Collaborate with product, sales, marketing and data analytics to test hypotheses and make data-driven decisions.
• Drive consistent end-to-end customer experience across website, emails, content and decks.
• Work with global and regional teams to deliver global impact and alignment.

Skills

Product marketing

Marketing strategy

Cross-functional collaboration

Communication

Education

Bachelor's degree

Job description

Airwallex is seeking a Product Marketing Manager in London to bridge customer needs with commercial and product teams across the EMEA region. You will drive clear product positioning and successful go-to-market strategies for new features and products.

You will collaborate with stakeholders, plan launches, and ensure a consistent customer experience across channels, leveraging data-driven insights to optimize performance.