Senior Product Marketing Manager, EMEA

Academic Key; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Airwallex is seeking a Senior Product Marketing Manager for the EMEA region, based in London. You will bridge customers, commercial and product teams to define positioning, support launches, and drive go-to-market strategies across sales, marketing and pricing.

You’ll leverage qualitative and quantitative insights to test hypotheses and deliver a consistent customer experience across channels. Collaboration with global and regional teams is essential to drive impact.

Qualifications

• 7+ years of experience in product marketing, marketing or product strategy at a fast growing tech company.
• Bachelor’s degree or equivalent.
• Experience working with regional commercial and marketing teams to launch go-to-market campaigns that grow product adoption and usage.
• Strong written and spoken communication skills - articulate complex concepts clearly.
• Self-starter who can identify and prioritize opportunities and dive deep into problems.
• Track record of collaborating across cross-functional teams – with sales, operations, design, marketing, product and data analytics.

Responsibilities

• Develop a deep understanding of customers, needs, competitors and Airwallex’s edge to shape value proposition.
• Define, test and refine global product positioning, messaging and value proposition with product, sales and marketing teams.
• Plan and drive a go-to-market strategy across sales, marketing, pricing and operations for new features and products.
• Deliver end-to-end customer experience across touchpoints - website, emails, content, decks and more.

Skills

7+ years experience

Product marketing

Bachelor's degree

Education

Bachelor's degree

Job description

# Senior Product Marketing Manager, EMEA**Airwallex** · UK - LondonAbroad UK - London◷ Full Time✓ Link validatedAbout Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you’ll do Airwallex is looking for a Product Marketing Manager, who will play a pivotal role in bridging the gap between our customers, commercial and product teams in the EMEA region. This role is pivotal in delivering consistency and simplicity in our product positioning in the market, in addition to driving success in enablement, product launches, and go-to-market. This role is based in London, UK. Responsibilities: Develop a deep understanding of our customers, needs, competitors and Airwallex’s unique edge to develop our value proposition Define, test and refine our global product positioning, messaging and value proposition in collaboration with product, sales and marketing teams Plan and drive an effective product launch strategy / plan across sales, marketing, pricing and operations to bring our value proposition to life for new features and products Deliver a compelling, end-to-end customer experience across our touch points alongside sales, marketing and operations - website, emails, content, decks and more Leverage qualitative and quantitative insights across channels, customers and product to test hypothesis and make data-backed decisions Work cross-functionally across our global and regional strategy, product, sales and marketing teams to drive global impact Who you are We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications: 7+ years of experience in product marketing, marketing or product strategy function at a fast growing tech company Bachelor’s degree or equivalent Experience working with regional commercial and marketing teams to launch go-to-market campaigns that grow product adoption and usage Strong written and spoken communication skills - you’re able to articulate complex concepts in a simple way Self-starter that can identify and prioritize opportunities to focus on - You are willing to roll up sleeves and go deep into the assigned problem Track record of collaborating and driving impact across cross-functional teams – You can effectively partner with sales, operations, design, marketing, product and data analytics Preferred qualifications: Financial Services and/or Financial Technology Experience working on global go-to-market campaigns that support SME and/or Enterprise businesses Applicant Safety Policy: Fraud and Third-Party Recruiters To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @ airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. Equal opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenshi