EMEA Product Marketing Lead - Growth & Launch Strategist

Vanta; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Equity

Medical benefits

Parental leave (16 weeks)

Remote stipend

Commuter benefits

Pension matching

25 days annual leave

London/Dublin office presence

Job summary

Vanta is seeking an experienced Product Marketing Lead to drive growth in the EMEA region from London or Dublin. This hybrid role partners with product management and GTM teams to shape messaging, launches, and pricing strategy for regional success.

You’ll lead tailored campaigns, collaborate across marketing, sales, and customer success, and champion the customer journey with data-informed decisions. A strong emphasis on B2B SaaS and a user-centric approach defines this role.

Qualifications

• 7+ years of Product Marketing experience, with emphasis on B2B SaaS.
• Empathy for users and ability to adapt communication to best reach, engage and differentiate Vanta to your audience.
• Open to using AI to amplify skills and strengthen work, and applying AI responsibly to improve efficiency and impact.

Responsibilities

• Define and manage go-to-market (GTM) strategy for Vanta's business in EMEA tailored to the unique opportunities across the region.
• Develop tailored messaging and positioning for EMEA based on market research and customer insights.
• Partner with our EMEA growth team on development and execution of targeted marketing campaigns and content.
• Plan and execute large product launches with GTM enablement of sales and customer success, and optimize launch processes for scale.
• Author compelling content for each stage of the customer journey, from blog posts to sales collateral.
• Talk regularly to customers, analyze data, and understand competitive landscape to shape product strategy and roadmap.
• Collaborate with EMEA team including demand gen, sales, customer success, and product to achieve market objectives.
• Refine pricing and packaging based on market insights in partnership with finance, operations, product, sales, and customer success.
• Be a strong customer champion, creative marketer, and problem solver.

Skills

Product Marketing

B2B SaaS

Data analysis

Communication

Job description

Vanta is seeking an experienced Product Marketing Lead to drive growth in the EMEA region from London or Dublin. This hybrid role partners with product management and GTM teams to shape messaging, launches, and pricing strategy for regional success.

You’ll lead tailored campaigns, collaborate across marketing, sales, and customer success, and champion the customer journey with data-informed decisions. A strong emphasis on B2B SaaS and a user-centric approach defines this role.