EMEA Marketing Program Manager

Agilent Technologies; Chilton; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading company is seeking a Marketing Program Manager to design and implement marketing programs for their ACG business. This role involves collaboration with global teams, market analysis, and driving customer engagement through effective marketing strategies. The position offers remote work options and requires strong communication skills along with a background in relevant fields.

Qualifications

• Knowledge of European Analytical Instrument markets.
• Experience in business development and/or field marketing.
• Proven track record in business development or marketing program design.

Responsibilities

• Accountable for maintaining a strong pipeline to drive order growth in EMEA.
• Design effective regional marketing programs aligned with global strategies.
• Measure and evaluate the impact of marketing programs.

Skills

Communication

Teamwork

Results Orientation

Education

University degree in Chemistry

University degree in Biological Sciences

University degree in Marketing

University degree in Business Administration

Job description

Job Description

The Marketing Program Manager (MPM) (m/f/d) plans, designs, and implements marketing programs primarily supporting the ACG business, focusing on Customer Lifetime Value (CLTV) related to product lines such as Lab Automation, Lab Informatics, Connect and Attach Programs, and the customer segment "Life Sciences and Research."

This role involves designing regional EMEA marketing programs and executing global marketing strategies. You will develop business cases, select appropriate tactics with EMEA countries, and report on program success to the global organization. Collaborating with the global MPM team, Marcom, and WW product management, you will oversee outbound aspects of regional product launches and manage the services and support portfolio throughout the product lifecycle, including upselling and cross-selling opportunities.

On the business development side, you own market sensing within EMEA, developing and sharing business intelligence to influence sales channel behavior in collaboration with the Sales Leadership Team.

Responsibilities:

1. Accountable for maintaining a strong pipeline to drive order growth in EMEA.
2. Design effective regional marketing programs aligned with global strategies.
3. Extract insights from data analytics to identify upsell and cross-sell opportunities.
4. Measure and evaluate the impact of marketing programs, implementing corrective actions as needed.
5. Collaborate with sales channels to analyze competitive and customer data, facilitating effective program development.
6. Serve as the single point of contact for WW Business Unit requests and provide field insights to the unit.

Success Measures:

1. Funnel and order performance.
2. Return on marketing investment (%).
3. Customer and account acquisition.

This position can be based anywhere in Europe with an Agilent entity, either remotely or near an office.

Qualifications:

• University degree in Chemistry, Biological Sciences, Marketing, Business Administration, or equivalent.
• Knowledge of the European Analytical Instrument markets; experience in improving CLTV and customer journey is a plus.
• Experience in business development and/or field marketing.
• Excellent English communication skills (written and oral).
• Proven track record in business development or marketing program design.

Additional Skills:

• Teamwork, results orientation, and persistence.
• Ability to handle high pressure and workload; quick decision-making.
• Ability to work collaboratively across organizational and cultural boundaries in a global matrix.

We seek talented individuals eager to demonstrate their skills in a dynamic, high-visibility role with growth opportunities at Agilent.

Agilent inspires and supports discoveries that improve lives. We serve life science, diagnostic, and applied markets worldwide with instruments, services, consumables, and expertise. Learn more at www.agilent.com.

Additional Details:

• This is a full-time position with remote work options.
• Salary ranges depend on role, level, location, skills, experience, and education. Details are shared during hiring.
• Travel requirement: 25%.
• Shift: Day.
• Duration: No end date.
• Job function: Marketing.