EMEA Marketing & Innovation Specialist

ITW; Swindon; On-site; GBP 90,000 - 120,000; Full time

Job summary

ITW in Swindon is seeking an experienced strategic marketing leader to drive customer-back growth across EMEA. You will independently manage Explore projects from prioritization to market analysis, customer-site research, and executive recommendations, coordinating with Sales, Product Management, Marketing, R&D, channel partners, and regional leadership.

The role requires leading multiple initiatives, translating insights into growth opportunities, and traveling regularly across EMEA.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Economics, Market Research or related field.
• Seven or more years of progressive experience in strategic marketing, product management, innovation, market intelligence or related B2B industrial role.
• Demonstrated experience independently leading segmentation, growth strategy, market-entry or adjacent-market projects.
• Proven experience conducting in-depth customer interviews or observational research and turning evidence into value propositions.
• Strong analytical capability in market sizing, trend analysis, competitive intelligence, and business-case development.

Responsibilities

• Own the development and execution of the EMEA Explore roadmap.
• Lead multiple Explore projects from kickoff through opportunity recommendation.
• Partner with regional and divisional leadership to identify attractive markets and sub-segments.
• Develop project charters and research plans defining questions, scope, timing and governance.
• Plan and conduct in-person EMEA customer-site visits and virtual interviews.
• Apply a What? So What? Now What? framework to connect evidence with business implications.

Skills

Strategic marketing

Market research

Leadership

Communication

Data analysis

Education

Bachelor's degree in Marketing/Business/Engineering/Economics/Market Research

Tools

Excel

PowerPoint

Word

Teams

Salesforce

Adobe Creative Suite

Job description

Job Description:

We are seeking an experienced strategic marketing professional to lead customer-back growth exploration across EMEA. Reporting directly to the Divisional Strategic Marketing Manager, this role will independently manage Explore projects from sub-segment prioritization through market analysis, customer-site ‘Voice of Customer’ research, opportunity development, and executive recommendations. The role will collaborate closely with EMEA Sales, Product Management, Marketing, R&D, channel partners, regional leadership, and divisional leadership to build a pipeline of high-conviction growth opportunities.

Essential Job Duties:

EMEA Explore & Innovation Strategy

• Own the development and execution of the EMEA Explore roadmap in alignment with divisional growth priorities.
• Lead multiple Explore projects from kickoff through opportunity recommendation, maintaining clear objectives, hypotheses, milestones, owners, risks, and decision points.
• Partner with regional and divisional leadership to identify and prioritize attractive markets and sub-segments based on strategic fit, customer concentration, market growth, revenue potential, competitive position, and Magnaflux’s ability to win.
• Develop project charters and research plans that define the business question, scope, target customers, knowledge gaps, required evidence, timing, and governance.

Voice of Customer & Customer-Site Research

• Develop research plans, customer target lists, interview guides, process-mapping approaches, and testable hypotheses for each Explore project.
• Partner with Sales, Product Management, and channel partners to secure access to relevant end users, technical influencers, operators, quality leaders, buyers, decision makers, and other value-chain stakeholders.
• Plan and conduct in-person EMEA customer-site visits and virtual interviews, including observation of customer workflows, inspection processes, current solutions, and workarounds where appropriate.
• Use open-ended and probing questions to uncover root causes, unmet needs, desired outcomes, operational impact, buying criteria, satisfaction with current alternatives, and willingness to change.
• Apply a What? So What? Now What? framework to connect evidence with business implications and recommended actions.

Qualifications:

• A bachelor’s degree in Marketing, Business, Engineering, Economics, Market Research, or a related field is required.
• Seven or more years of progressive experience in strategic marketing, product management, innovation, market intelligence, commercial strategy, management consulting, or a related B2B industrial role.
• Demonstrated experience independently leading segmentation, growth strategy, market-entry, customer-back innovation, or adjacent-market projects from an ambiguous business question through executive recommendation.
• Proven experience conducting in-depth customer interviews or observational research and converting evidence into value propositions, strategic recommendations, products, services, or commercial opportunities.
• Strong analytical capability in market sizing, trend analysis, competitive intelligence, data interpretation, and preliminary business-case development.
• Excellent written, verbal, and visual communication skills, including the ability to create and deliver concise leadership-level presentations.
• Proven ability to influence across functions and levels without formal authority and to work autonomously in a matrixed international environment.
• Ability and willingness to travel regularly across EMEA for customer visits, internal meetings, workshops, and industry events.
• Fluent in written and spoken English required; an additional European language is strongly preferred.
• Proficiency in Microsoft Excel, PowerPoint, Word, and Teams is required. Experience with Salesforce and Adobe Creative Suite is preferred.

Compensation Information:

Compensation will be based on experience.