EMEA Field Marketing Lead — AI-Driven Pipeline Growth

Diligent; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

Diligent is seeking a Senior Field Marketing Manager to drive integrated field marketing programs across the UK & Ireland and wider EMEA. You will partner with Sales, Customer Success and Business Unit leaders to accelerate pipeline and bookings through data-driven campaigns, events, and ABM initiatives.

You’ll lead regional marketing and collaborate with cross-functional teams to align activities with strategic priorities, leverage AI tools in daily workflows, and deliver measurable revenue

Qualifications

• 5+ years of B2B marketing experience, including 3+ years in field marketing, regional marketing, or account-based marketing roles.
• Proven success delivering integrated marketing programs that accelerate sales cycles, influence pipeline, and contribute to bookings or revenue growth.
• Experience partnering directly with Sales teams, Customer Success and Commercial teams and leaders to build account-focused marketing strategies and opportunity acceleration plans.
• Strong understanding of complex B2B SaaS buying journeys and multi-stakeholder decision-making processes.
• Hands-on experience with Salesforce and a marketing automation platform such as Marketo or HubSpot.
• Ability to use data, insights, and reporting to evaluate performance and drive marketing decisions.
• Integrate AI tools to the daily workflow
• Strong communication, stakeholder management, and project management skills, with the ability to thrive in a fast-paced, collaborative environment.

Responsibilities

• Lead integrated field marketing programs that accelerate opportunities, support pipeline growth, and drive revenue impact.
• Develop and execute account-based marketing initiatives for strategic target accounts and buying committees.
• Plan and deliver engaging in-person and virtual events, including executive roundtables, workshops, webinars, and industry conferences.
• Partner with Sales leadership to align marketing activities with account plans, active opportunities, and commercial priorities.
• Create programs that support customer expansion, retention, advocacy, and renewal opportunities.
• Analyze campaign, event, and pipeline performance to optimize ROI and continuously improve results.

Skills

B2B marketing

Field marketing

Account-based marketing

Sales alignment

Data-driven marketing

AI tools

Tools

Salesforce

Marketo

HubSpot

Job description

Diligent is seeking a Senior Field Marketing Manager to drive integrated field marketing programs across the UK & Ireland and wider EMEA. You will partner with Sales, Customer Success and Business Unit leaders to accelerate pipeline and bookings through data-driven campaigns, events, and ABM initiatives.

You’ll lead regional marketing and collaborate with cross-functional teams to align activities with strategic priorities, leverage AI tools in daily workflows, and deliver measurable revenue