EMEA Field Marketing Director: Growth & Pipeline Leader

Navan; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Navan seeks a strategic Director of EMEA Field Marketing to lead regional demand generation and marketing initiatives from its London base. You will shepherd a high-performing field marketing team, partner with Sales, Customer Success, Partnerships, and Global Marketing to drive pipeline and accelerate deal velocity across EMEA.

You will shape regional GTM strategy, define high-impact campaigns, and own program execution that resonates with enterprise buyers and partners in diverse markets.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 9+ years of demand generation/field marketing experience in B2B SaaS or tech.
• Proven track record of designing and executing campaigns that deliver measurable growth and pipeline.
• Strong strategic thinking, project management, communication and leadership skills.

Responsibilities

• Own the regional field marketing strategy for EMEA, driving pipeline generation and acceleration across multiple markets and segments.
• Plan, manage, and execute a diverse portfolio of programs including trade shows, hosted events, virtual activations, and ABM initiatives.
• Build and lead a world-class field marketing team across EMEA with robust operating playbooks and scalable frameworks.
• Collaborate with Sales, Customer Success, RevOps and Partner teams to map programs to regional revenue priorities.
• Localize global marketing strategies for varied buyer personas, languages, and cultural norms.
• Partner with Global GTM leadership to develop integrated campaigns, content, messaging, and industry programs.
• Establish and optimize processes across campaign planning, lead flow, conversion tracking, reporting, and ROI measurement.
• Use data and analytics to monitor performance and guide investment decisions; iterate programs for impact.
• Manage regional budgets, agency/vendor relationships, and production of field assets and campaigns.
• Champion innovative regional tactics, partner marketing, and experiential programming to differentiate Navan.
• Determine and contribute to experiments and big swings in the EMEA market.

Skills

Demand generation

Field marketing

Campaign management

Leadership

B2B SaaS

Education

Bachelor’s degree in Marketing/Business/Communications

MBA or advanced degree (plus)

Job description

Navan seeks a strategic Director of EMEA Field Marketing to lead regional demand generation and marketing initiatives from its London base. You will shepherd a high-performing field marketing team, partner with Sales, Customer Success, Partnerships, and Global Marketing to drive pipeline and accelerate deal velocity across EMEA.

You will shape regional GTM strategy, define high-impact campaigns, and own program execution that resonates with enterprise buyers and partners in diverse markets.