EMEA Events Marketing Ops Program Lead

United States Digital Space LLC; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

United States Digital Space LLC in London is seeking a Marketing Operations Program Manager to own end-to-end marketing operations for in-person and online events, collaborating with Field Marketing, Demand Gen, Marketing Tech, and Sales.

You will manage audience strategy, segmentation, registration, email campaigns, lead routing, data quality and governance, along with post-event reporting and pipeline impact.

Qualifications

• 5+ years in marketing operations, demand generation operations, event operations, or related field.
• 3+ years of Marketo experience with scalable programs and campaigns.
• Experience optimizing workflows in event/webinar platforms (Splash, ON24).
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
• Strong program-management skills for timelines, dependencies, risks, and multiple events.
• Strong analytical and problem-solving skills using campaign data to improve performance.
• Understanding of data quality, consent, privacy, and contact governance.
• Clear written and verbal communication across Marketing, Sales, and Technology teams.
• Attention to detail and ability to operate in a fast-paced environment.

Responsibilities

• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define plans, timelines, responsibilities, and success metrics.
• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
• Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
• Manage accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.
• Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
• Maintain data quality, privacy, consent, and contact governance throughout the lifecycle.
• Identify and address process, data, and technology gaps by implementing scalable documentation and procedures.

Skills

Marketing operations

Program management

Marketo

Data analytics

Audience segmentation

Lead management

Privacy/compliance

Communication

AI in marketing

Tools

Splash

ON24

Job description

United States Digital Space LLC in London is seeking a Marketing Operations Program Manager to own end-to-end marketing operations for in-person and online events, collaborating with Field Marketing, Demand Gen, Marketing Tech, and Sales.

You will manage audience strategy, segmentation, registration, email campaigns, lead routing, data quality and governance, along with post-event reporting and pipeline impact.