EMEA Events Marketing Operations Lead

LeanScale, Inc.; Greater London; Ibrido; GBP 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

Stripe is seeking a Marketing Operations Manager to own the end-to-end marketing operations for in-person and online events across the EMEA region, partnering with Field Marketing, Demand Generation, and Sales to drive attendance and campaign impact.

You will manage audience strategy, lead routing, data enrichment, reporting, and ensure data quality, consent, and governance while leveraging Marketo, Splash and ON24 to scale campaigns.

Competenze

• 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.
• 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes.
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
• Strong program-management skills, with the ability to manage timelines, dependencies, risks, and multiple concurrent events.
• Strong analytical and problem-solving skills, including experience using campaign data to identify issues and improve performance.
• Understanding of data quality, consent, privacy, and contact-governance practices.
• Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams.
• Attention to detail and the ability to operate effectively in a fast-paced environment with changing priorities.
• Experience integrating AI into scalable marketing operations workflow designs and streamline processes.

Mansioni

• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.
• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
• Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
• Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.
• Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
• Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle.
• Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures that improve consistency and performance.

Conoscenze

Marketing operations

Demand generation operations

Event operations

Audience segmentation

Lead management

Sales follow-up

Program management

Data analysis

Privacy & governance

Cross-functional collaboration

AI in marketing workflows

Strumenti

Marketo

Splash

ON24

Descrizione del lavoro

Stripe is seeking a Marketing Operations Manager to own the end-to-end marketing operations for in-person and online events across the EMEA region, partnering with Field Marketing, Demand Generation, and Sales to drive attendance and campaign impact.

You will manage audience strategy, lead routing, data enrichment, reporting, and ensure data quality, consent, and governance while leveraging Marketo, Splash and ON24 to scale campaigns.