EMEA Digital Media Growth Architect

Palo Alto Networks, Inc.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Palo Alto Networks is seeking an execution-focused growth architect to lead our digital media strategy across the EMEA region. This role turns high-level regional frameworks into targeted, cross-channel media plans that engage complex B2B buying groups.

As an IC manager, you’ll orchestrate Paid Social, Programmatic, Search, and Content Syndication, balancing budgets with analytics to boost pipeline velocity. You’ll influence creative and media decisions and push for automation where possible.

Qualifications

• 7+ years in B2B digital media planning and execution within technology or SaaS
• EMEA market expertise with balance of brand-building and demand-gen
• Proficient with modern media stack: Google Marketing Platform, LinkedIn, 6Sense
• Experience with Audio, Video, CTV and direct sponsorships
• Strong strategic thinking and ability to influence creative/media decisions
• Solid business acumen and comfort with P&L and CPM/CTR
• Bachelor's degree in Marketing or related field

Responsibilities

• Lead the digital media strategy and cross-channel plans for the EMEA region.
• Bridge global campaign objectives with tactical regional execution to engage complex B2B buying groups.
• Orchestrate paid social, programmatic, search, and content syndication to drive demand and pipeline velocity.
• Manage media budgets, flight dates, bidding strategies, and monthly reconciliations for budget accuracy.
• Provide insights to creative teams to improve asset performance and actionability.
• Maintain a POV on AdTech stack (e.g., Demandbase, DV360) and advocate innovations.
• Identify opportunities for automation and ML to enhance efficiency and strategy.

Skills

Strategic thinking

Business acumen

Cross-functional collaboration

Analytical mindset

Education

Bachelor's degree in Marketing

Tools

Google Marketing Platform

LinkedIn

6Sense

CTV

Audio

Job description

Palo Alto Networks is seeking an execution-focused growth architect to lead our digital media strategy across the EMEA region. This role turns high-level regional frameworks into targeted, cross-channel media plans that engage complex B2B buying groups.

As an IC manager, you’ll orchestrate Paid Social, Programmatic, Search, and Content Syndication, balancing budgets with analytics to boost pipeline velocity. You’ll influence creative and media decisions and push for automation where possible.