Digital Media Strategist (EMEA)

Palo Alto Networks; Greater London; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Equity grants

Employee Stock Purchase Plan (ESPP)

401(k) with company match

On-site gym facilities

Flexible Time Off

Job summary

Palo Alto Networks in the United Kingdom seeks an execution-focused growth architect to lead digital media strategy across the EMEA region. This is a hands-on IC Manager role bridging regional strategy and market reality, orchestrating paid social, programmatic, search, and content syndication to drive demand in B2B cybersecurity.

You will design data-driven media plans, balance budgets, monitor spend, and push for automation and innovations, while connecting signals to map account intent and

Qualifications

• 7+ years of hands-on experience in B2B digital media planning and execution.
• Experience navigating long sales cycles and multi-stakeholder buying committees.
• EMEA market expertise across media landscape, balancing brand-building with demand-gen

Responsibilities

• Architect and own regional media plans across Audio, Video, CTV, Social, and Content Syndication.
• Balance budget pacing, flight dates, bidding strategies, and monthly reconciliations to ensure budget precision.
• Drive automation and ML opportunities to handle repetitive tasks and focus on strategy.
• Collaborate with creative and content teams to translate data into high-performing assets.

Skills

B2B digital media planning

Multi-channel media buying

Campaign orchestration

Data-driven optimization

Budget management

Stakeholder alignment

Education

Bachelor's degree in Marketing or related field

Tools

Google Marketing Platform

LinkedIn Ads

DV360

CTV/Audio/Direct Sponsorships

Job description

• We are looking for an execution-focused architect of growth to lead our digital media strategy and content syndication engine across the EMEA region
• This isn’t a passive, administrative role. We need a planner who views media as a laboratory - someone who can take high-level regional campaign frameworks and turn them into highly targeted, cross-channel media plans
• You will act as the engine room of demand, bridging the gap between global campaign objectives and the tactical execution required to engage complex B2B buying groups in the EMEA cybersecurity space
• As a Manager (Individual Contributor), you are the connective tissue between regional strategy and market reality
• You won’t just manage platforms; you will orchestrate demand across the entire digital ecosystem, encompassing Paid Social, Programmatic, Search, and our scaled Content Syndication programs
• By balancing operational rigor with analytical insights, you will ensure that every dollar spent across the region optimises the buyer journey and builds measurable pipeline velocity
• Buying Group Orchestration: Move beyond the “lead.” You will design media strategies that identify, engage, and progress entire Buying Groups within target accounts. You’ll connect the dots between individual signals to build a cohesive picture of account intent and readiness
• Architect and Own the Media Plans : Lead the charge on select campaigns for EMEA media across Audio, Video, CTV, Social, Intent platforms, Content Syndication etc. You will aggressively test new channels, questioning traditional optimisation tactics to find untapped pockets of growth
• Media Architecture & Budget Management: Maintain and update the regional Master Media Flowchart. Track daily spend pacing, manage flight dates, adjust bidding strategies, and perform monthly financial invoice reconciliations to ensure 100% budget precision across the geo
• Content & Creative Catalyst: Use media performance data to influence the campaigns and creative teams. You’ll provide the why that helps them build high-performing assets - bridging the gap between what looks good and what drives action
• The AdTech Visionary (POV): While you don’t own the plumbing of our AdTech stack, you’ll maintain a strong POV on our toolkit (Demandbase, DV360, etc.), identifying gaps and pushing for innovations that keep us ahead of the curve
• Drive Automation: Propel the team toward a hands-off-the-wheel future where possible. You will identify opportunities for machine learning and automation to handle the mundane, freeing you up to focus on high-level strategy and innovation
• Business Impact Analysis: Connect media metrics to real-world business outcomes. You’ll examine the journey from first touch to closed-won, continuously interrogating the data to ensure we are driving high-value business, not just high-volume traffic

Benefits

• Healthcare: We value your health and provide options so you can choose what best supports your lifestyle and personal health goals. Various nationwide plans — including Blue Shield of California, Kaiser Permanente, Delta Dental, VSP, and more — are available to you and your family. Our providers offer the flexibility you want and the coverage you need
• Wellness: With a large on-site gym and daily, instructor-led exercise classes at HQ in Santa Clara, Palo Alto Networks actively supports employee fitness. Our juice bar, Gym & Juice, features fresh juice blends, a quick and nutritious option pre- or post-workout. And our ongoing wellness speaker series highlights the latest trends in health and wellness
• Development: Professional development is serious business at Palo Alto Networks, where the Talent Development team offers 25+ courses to help employees boost their careers and develop leadership capability
• Financial: Most roles are eligible for equity grants, and we now offer new hires a quarterly vesting schedule right away. We want you to be fairly compensated and rewarded as soon as you make an impact – on our team, that happens immediately! And because we consider every employee a stakeholder in our long‑term success, we offer an Employee Stock Purchase Plan (ESPP) with a 24‑month lookback. From life insurance to health savings accounts, we provide ways to help you protect and grow your wealth. Palo Alto Networks offers both traditional and Roth 401(k) options, along with a company match of 50% to a max annual amount of $1,000
• Time Off: In addition to paid corporate holidays, Flexible Time Off programs empower our employees to balance their work schedules with personal time off. We offer 12 weeks of full pay for medical leave and 6 weeks of full pay for parental leave. As a company with strong ties to the military and veterans, we also offer 26 weeks of full pay for military leave
• Perks: Our corporate discount program provides employees with significant discounts on merchandise, travel and entertainment. We offer many on-site perks at headquarters, including cafeterias, fuel service, dry cleaning service, EV charging stations, and a company store. We also provide complimentary drinks, fresh fruit, and snacks in break rooms across our campus to help everyone power through the day.

Life at Palo Alto Network

Business Acumen: You understand the P&L. You can speak the language of Sales and Product as comfortably as you speak the language of CPMs and CTRsExperience: 7 years of hands‑on experience in B2B digital media planning and execution within the technology or SaaS sector. You’ve successfully navigated the complexities of long sales cycles and multi-stakeholder buying committeesEMEA Market Expertise: Deep understanding of the EMEA media landscape and the nuance of the local markets, balancing brand‑building with the aggressive demand‑gen required in B2B SaasEducation: Bachelor’s degree in Marketing or related field of studyThe Toolkit: Understanding of the modern media stack - Google Marketing Platform, LinkedIn, and Intent platforms (e.g., 6Sense). Experience with CTV, Audio, and Direct/Sponsorships is essentialStrategic Breadth: Proven ability to influence creative and content strategy through the lens of media performance