EMEA Demand Generation Leader — Build & Accelerate Pipeline

Pendo; Greater London; Hybrid; GBP 180,000 - 240,000; Full time

Job summary

Pendo seeks a Senior Director, Demand Generation EMEA to own marketing pipeline across UK, DACH, France, Nordics and the Netherlands. This leader shapes regional demand programs from ground up, collaborating with regional sales and global marketing.

Based in London, this hybrid role offers autonomy to build Europe-focused strategies, rigorous measurement, and close partnership with revenue leadership.

Qualifications

• 8+ years of B2B SaaS marketing experience, with 3–5+ years in senior demand generation or regional marketing leadership.
• Proven track record of owning and hitting a pipeline number in a high-growth environment.
• Experience building demand generation programmes from scratch — not adapting global campaigns for regional use.
• Multi-market EMEA experience, with genuine depth in French and/or DACH markets.
• Experience working in or closely with a US-headquartered company, working autonomously from Europe.
• Comfortable operating in a small, lean team with a high degree of autonomy.
• Data-driven, with confidence in attribution, forecasting, and performance analysis.
• A strong collaborator with Sales, and a people leader who builds high-trust, high-performance teams.
• Fluency in French or German would be ideal - we need you to understand the language but also the culture.

Responsibilities

• Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions.
• Building original, EMEA-first demand generation programmes — digital, ABM, and account-based plays designed for European buyers.
• Partnering closely with EMEA Sales and Sales Leaders on account plans, pipeline coverage, and deal acceleration.
• Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours — with particular depth in French and DACH.
• Serving as the primary EMEA voice in global marketing planning, advocating for regional needs and investment.
• Leading and developing the EMEA demand generation function, including the Director of Field Marketing.
• Defining the EMEA co‑marketing strategy with regional partners, resellers, and SIs.
• Owning EMEA marketing performance reporting — pipeline contribution, ROI, funnel conversion, and marketing‑attributed revenue.

Skills

B2B SaaS marketing

Demand generation leadership

EMEA regional marketing

Pipeline ownership

Multi-market experience

Autonomy in lean teams

Data-driven / attribution

French/German language familiarity

Job description

Pendo seeks a Senior Director, Demand Generation EMEA to own marketing pipeline across UK, DACH, France, Nordics and the Netherlands. This leader shapes regional demand programs from ground up, collaborating with regional sales and global marketing.

Based in London, this hybrid role offers autonomy to build Europe-focused strategies, rigorous measurement, and close partnership with revenue leadership.