Sr Director, Demand Generation EMEA

Pendo; Greater London; Hybrid; GBP 180,000 - 240,000; Full time

Job summary

Pendo seeks a Senior Director, Demand Generation EMEA to own marketing pipeline across UK, DACH, France, Nordics and the Netherlands. This leader shapes regional demand programs from ground up, collaborating with regional sales and global marketing.

Based in London, this hybrid role offers autonomy to build Europe-focused strategies, rigorous measurement, and close partnership with revenue leadership.

Qualifications

• 8+ years of B2B SaaS marketing experience, with 3–5+ years in senior demand generation or regional marketing leadership.
• Proven track record of owning and hitting a pipeline number in a high-growth environment.
• Experience building demand generation programmes from scratch — not adapting global campaigns for regional use.
• Multi-market EMEA experience, with genuine depth in French and/or DACH markets.
• Experience working in or closely with a US-headquartered company, working autonomously from Europe.
• Comfortable operating in a small, lean team with a high degree of autonomy.
• Data-driven, with confidence in attribution, forecasting, and performance analysis.
• A strong collaborator with Sales, and a people leader who builds high-trust, high-performance teams.
• Fluency in French or German would be ideal - we need you to understand the language but also the culture.

Responsibilities

• Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions.
• Building original, EMEA-first demand generation programmes — digital, ABM, and account-based plays designed for European buyers.
• Partnering closely with EMEA Sales and Sales Leaders on account plans, pipeline coverage, and deal acceleration.
• Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours — with particular depth in French and DACH.
• Serving as the primary EMEA voice in global marketing planning, advocating for regional needs and investment.
• Leading and developing the EMEA demand generation function, including the Director of Field Marketing.
• Defining the EMEA co‑marketing strategy with regional partners, resellers, and SIs.
• Owning EMEA marketing performance reporting — pipeline contribution, ROI, funnel conversion, and marketing‑attributed revenue.

Skills

B2B SaaS marketing

Demand generation leadership

EMEA regional marketing

Pipeline ownership

Multi-market experience

Autonomy in lean teams

Data-driven / attribution

French/German language familiarity

Job description

The Team + The Role

The Senior Director, Demand Generation EMEA is a senior, hands‑on leadership role owning Pendo's marketing pipeline across the region — UK, DACH, France, Nordics, and the Netherlands.

This is a rare opportunity to shape how Pendo grows across Europe. You'll work closely with regional sales leaders to build high‑performing, pipeline‑generating marketing programmes from the ground up — with real visibility into commercial leadership and a direct line into how new business and customer growth gets driven across EMEA.

We're not looking for someone to localise global campaigns. We're looking for a builder — someone who creates demand programmes from scratch, understands what resonates with European buyers, and can operate with genuine autonomy to lead the region.

You’ll report to the VP of Revenue Marketing, based in North America, and work as part of a small, focused EMEA marketing team.

This is a hybrid role, based three days a week in our London office.

What this looks like day‑to‑day

• Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub‑regions
• Building original, EMEA‑first demand generation programmes — digital, ABM, and account‑based plays designed for European buyers
• Partnering closely with EMEA Sales and Sales Leaders on account plans, pipeline coverage, and deal acceleration
• Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours — with particular depth in French and DACH
• Serving as the primary EMEA voice in global marketing planning, advocating for regional needs and investment
• Leading and developing the EMEA demand generation function, including the Director of Field Marketing
• Defining the EMEA co‑marketing strategy with regional partners, resellers, and SIs
• Owning EMEA marketing performance reporting — pipeline contribution, ROI, funnel conversion, and marketing‑attributed revenue

Who You Are

Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work.

You're a builder, not a maintainer. You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Account Executives, Enterprise Sales don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.

You're AI‑curious - genuinely. You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.

Must‑haves

• 8+ years of B2B SaaS marketing experience, with 3–5+ years in a senior demand generation or regional marketing leadership role
• A proven track record of owning and hitting a pipeline number in a high‑growth environment
• Experience building demand generation programmes from scratch — not adapting global campaigns for regional use
• Multi‑market EMEA experience, with genuine depth in French and/or DACH markets
• Experience working in or closely with a US‑headquartered company, working autonomously from Europe
• Comfortable operating in a small, lean team with a high degree of autonomy — you move without being told to
• Data‑driven, with confidence in attribution, forecasting, and performance analysis
• A strong collaborator with Sales, and a people leader who builds high‑trust, high‑performance teams
• Fluency in French or German would be ideal - we need you to understand the language but also the culture

About Pendo

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest‑growing startups, supported by best‑in‑class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.

Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.

Location: Pendo is a hybrid culture. In‑office 3 days per week unless designated remote.

Benefits: Comprehensive, top‑tier coverage including medical, dental, and life insurance, combined with pension match, equity, and high‑value lifestyle perks.

EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility: Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: [e-mail]. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.