EMEA Content Strategy Lead — Digital & AI

Abbott; Maidenhead; On-site; GBP 60,000 - 90,000; Full time

Job summary

Abbott Nutrition seeks an experienced EMEA Content Manager to lead high‑impact content strategies across Consumer and Reimbursed journeys in the EMEA region. You will shape digital and retail content, align with brand and commercial priorities, and work with regional marketing, insights, eCommerce, retail, and global partners.

The role demands a digital-savvy strategist who thrives in matrixed environments, understands diverse markets, and uses insights to drive business impact.

Qualifications

• Significant experience in content marketing, content strategy, digital marketing, or related roles within healthcare, nutrition, FMCG, consumer health, or similarly regulated industries.
• Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media, and social channels.
• Strong understanding of SEO, content performance, CRM, audience insights, and digital measurement principles.
• Experience working in matrixed, cross‑functional, and multi‑market environments, collaborating with regional and local stakeholders.
• Strong stakeholder management, communication, and project leadership skills.
• Experience with content management systems, analytics platforms, content operations processes, and AI‑enabled content tools.

Responsibilities

• Lead content strategy and planning across Consumer and Reimbursed business priorities in EMEA.
• Develop audience-centric content journeys and support localisation across markets.
• Partner with Brand, Media, CRM, Retail & eCommerce teams to deliver integrated content plans.
• Ensure content is effectively developed, approved, deployed, and optimised across key touchpoints.
• Drive content quality, governance, performance, and scalability through best-practice frameworks and agency partnerships.
• Leverage SEO, analytics, AI, and audience insights to continuously improve content effectiveness.
• Collaborate with global, regional, and market stakeholders across Marketing, Media, CRM, Retail & eCommerce, Insights, Digital, and IT to deliver integrated content strategies.
• Collaborate with market teams and agency partners to ensure effective localisation, governance, and execution across EMEA.
• Use customer, market, and performance insights to continuously improve content effectiveness and business impact.

Skills

Content strategy

Digital marketing

Stakeholder management

Project leadership

SEO

AI-enabled content tools

Education

Bachelor’s degree in Marketing/Communications/Digital Media or related field

Tools

CMS

CRM platforms

Marketing analytics tools

AI-enabled content tools

Job description

Abbott Nutrition seeks an experienced EMEA Content Manager to lead high‑impact content strategies across Consumer and Reimbursed journeys in the EMEA region. You will shape digital and retail content, align with brand and commercial priorities, and work with regional marketing, insights, eCommerce, retail, and global partners.

The role demands a digital-savvy strategist who thrives in matrixed environments, understands diverse markets, and uses insights to drive business impact.