EMEA Content Strategist: Digital & AI-Driven Growth

Thornton Tomasetti; Maidenhead; On-site; GBP 60,000 - 90,000; Full time

Job summary

Abbott Nutrition in Maidenhead, United Kingdom, is seeking an experienced EMEA Content Manager to drive content strategy and execution across consumer and reimbursed channels. You will collaborate with regional teams to deliver locally relevant content aligned with brand and commercial priorities.

The role focuses on developing high-impact digital and retail content, leveraging insights, SEO, and AI tools to boost engagement and conversion across EMEA markets.

Qualifications

• Significant experience in content marketing, content strategy, digital marketing within healthcare, nutrition, FMCG, or regulated industries.
• Ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media, and social channels.
• Strong understanding of SEO, content performance, CRM, audience insights, and digital measurement principles.

Responsibilities

• Lead content strategy and planning across Consumer (Out-of-Pocket) and Reimbursed business priorities in EMEA.
• Develop audience-centric content journeys and support localisation across markets.
• Partner with Brand, Media, CRM, Retail & eCommerce teams to deliver integrated content plans.
• Ensure content is effectively developed, approved, deployed, and optimised across key touchpoints.
• Drive content quality, governance, performance, and scalability through best-practice frameworks and agency partnerships.
• Leverage SEO, analytics, AI, and audience insights to continuously improve content effectiveness.

Skills

Content marketing

Content strategy

Digital marketing

Cross-market collaboration

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Advanced certification in digital marketing

Tools

Content management systems

SEO platforms

Analytics platforms

CRM platforms

AI-enabled content tools

Job description

Abbott Nutrition in Maidenhead, United Kingdom, is seeking an experienced EMEA Content Manager to drive content strategy and execution across consumer and reimbursed channels. You will collaborate with regional teams to deliver locally relevant content aligned with brand and commercial priorities.

The role focuses on developing high-impact digital and retail content, leveraging insights, SEO, and AI tools to boost engagement and conversion across EMEA markets.