EMEA Nutrition Content Strategist

Abbott Laboratories; Maidenhead; On-site; GBP 65,000 - 90,000; Full time

Job summary

Abbott Nutrition in Maidenhead seeks an experienced EMEA Content Manager to lead high‑impact content strategies driving awareness, engagement and conversion across Consumer and Reimbursed journeys in the EMEA region.

You will shape digital and retail content that is insight‑driven, locally relevant and aligned with brand and commercial priorities, collaborating with regional marketing, eCommerce, insights and global partners to elevate quality and impact.

Qualifications

• Significant experience in content marketing, content strategy, digital marketing, or related roles within healthcare, nutrition, FMCG, consumer health, or similarly regulated industries.
• Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media, and social channels.
• Strong understanding of SEO, content performance, CRM, audience insights, and digital measurement principles.
• Experience working in matrixed, cross‑functional, and multi‑market environments, collaborating with regional and local stakeholders.
• Strong stakeholder management, communication, and project leadership skills.
• Experience with content management systems, analytics platforms, content operations processes, and AI‑enabled content tools.

Responsibilities

• Lead content strategy and planning across Consumer (Out-of-Pocket) and Reimbursed business priorities in EMEA.
• Develop audience-centric content journeys and support localisation across markets.
• Partner with Brand, Media, CRM, Retail & eCommerce teams to deliver integrated content plans.
• Ensure content is effectively developed, approved, deployed, and optimised across key touchpoints.
• Drive content quality, governance, performance, and scalability through best-practice frameworks and agency partnerships.
• Leverage SEO, analytics, AI, and audience insights to continuously improve content effectiveness.

Skills

Content marketing

Content strategy

Digital marketing

SEO

Analytics & measurement

Stakeholder management

Cross-functional collaboration

Project leadership

Content operations

Education

Bachelor's degree in Marketing, Communications, Digital Media, Design, or related field

Postgraduate qualification in digital marketing or content strategy

Tools

Content management systems

Analytics platforms

AI-enabled content tools

CRM platforms

Ecommerce platforms

Job description

Abbott Nutrition in Maidenhead seeks an experienced EMEA Content Manager to lead high‑impact content strategies driving awareness, engagement and conversion across Consumer and Reimbursed journeys in the EMEA region.

You will shape digital and retail content that is insight‑driven, locally relevant and aligned with brand and commercial priorities, collaborating with regional marketing, eCommerce, insights and global partners to elevate quality and impact.