EMEA B2B Growth Marketing Lead (Hybrid, London)

Ticketmaster; Farringdon; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Ticketmaster in London seeks a Senior Manager, B2B Growth Marketing—EMEA to scale lead generation across 22 markets. You’ll design inbound/outbound campaigns, allocate budgets, and partner with regional leaders to unlock growth opportunities.

Lead generation architecture, scalable playbooks, and data-driven reporting will drive pipeline and revenue; you’ll enable local teams with training and reusable templates to move fast across the region.

Qualifications

• B2B lead generation or growth marketing experience across multiple markets.
• Hands-on with Apollo.io and Salesforce Marketing Cloud Account Engagement (Pardot).
• Experience managing paid media campaigns across LinkedIn, Meta, and similar channels.
• Experience training and enabling teams; scalable programmes and playbooks.
• Familiarity with multiple European/international markets and CRM reporting.

Responsibilities

• Deliver against EMEA lead generation targets across inbound and outbound channels.
• Shape and activate lead gen strategy aligned to regional priorities; allocate budgets.
• Partner with priority markets to translate regional priorities into programs.
• Build and launch campaigns using Apollo (outbound) and Pardot (inbound).
• Enable local teams via training, templates, and playbooks for faster activation.
• Turn successful programs into scalable, repeatable campaigns with assets.
• Collaborate with global marketing, content, operations, and data teams for support.
• Maintain an EMEA view of lead generation performance and attribution.
• Define lead routing and follow-up with local sales teams for consistency.
• Improve Salesforce tagging and data quality for reliable measurement.
• Identify new channels and AI-enabled opportunities to boost performance.
• Report results into EMEA B2B planning to guide investment.

Skills

Lead generation

Growth marketing

B2B marketing

Campaign management

Multi-market experience

CRM & attribution

Paid media management

Team enablement

Sales alignment

Tools

Apollo.io

Salesforce Marketing Cloud Account Engagement (Pardot)

Salesforce CRM

Job description

Ticketmaster in London seeks a Senior Manager, B2B Growth Marketing—EMEA to scale lead generation across 22 markets. You’ll design inbound/outbound campaigns, allocate budgets, and partner with regional leaders to unlock growth opportunities.

Lead generation architecture, scalable playbooks, and data-driven reporting will drive pipeline and revenue; you’ll enable local teams with training and reusable templates to move fast across the region.