EMEA B2B Growth Marketing Lead

Live Nation Entertainment; Farringdon; Hybrid; GBP 85,000 - 120,000; Full time

Job summary

Ticketmaster, part of Live Nation Entertainment, seeks a Senior Manager of B2B Growth Marketing for EMEA in London (hybrid). You will spearhead demand generation across 22 markets, shaping local strategies, building campaigns, and managing budgets with regional teams.

You will scale programs by partnering with local marketers and sales, turning successful initiatives into turnkey solutions and driving pipeline growth across inbound and outbound channels.

Qualifications

• Strong progressive B2B demand generation experience.
• Hands‑on expertise with Apollo.io and Pardot.
• Proven experience managing paid media campaigns across LinkedIn, Meta, and other B2B channels.
• Demonstrated experience training non‑specialist teams.
• Experience operating across multiple European or international markets; understanding of EMEA dynamics.
• Strong command of CRM and marketing data; Salesforce CRM experience preferred.
• Confident in building and interpreting demand gen reporting; dashboards and attribution modelling.
• Comfortable shaping strategy as one voice among several and influencing cross‑functional teams.
• Ticketing, live entertainment, or B2B SaaS background a plus.
• Proficient in Microsoft Office suite.

Responsibilities

• Deliver against EMEA demand generation targets across inbound and outbound channels.
• Shape EMEA demand gen strategy with regional leadership and business partners; identify investments and market sequencing.
• Partner with priority markets on local demand gen strategy tailored to audience and sales motion.
• Build campaigns hands‑on with market teams in Apollo (outbound) and MCAE/Pardot (inbound).
• Plan and manage paid media budgets across LinkedIn, Meta and other channels.
• Educate and upskill local marketers and sales teams with guides, playbooks, and training.
• Coach markets on optimisation and campaign performance for better results over time.
• Make programmes turnkey with templates, reusable content, and concise briefs.
• Act as liaison to partner teams for content, platform, and data support.
• Establish EMEA‑level demand gen reporting; dashboards for lead volume, quality, conversion, revenue attribution.
• Identify and test new demand channels and AI methods to sharpen workflows.

Skills

Demand generation

B2B marketing

Marketing strategy

Campaign optimization

Team leadership

Budget management

Tools

Apollo.io

Salesforce Marketing Cloud (Pardot)

Salesforce CRM

Job description

Ticketmaster, part of Live Nation Entertainment, seeks a Senior Manager of B2B Growth Marketing for EMEA in London (hybrid). You will spearhead demand generation across 22 markets, shaping local strategies, building campaigns, and managing budgets with regional teams.

You will scale programs by partnering with local marketers and sales, turning successful initiatives into turnkey solutions and driving pipeline growth across inbound and outbound channels.