Senior Manager, B2B Growth Marketing - EMEA

Ticketmaster; Farringdon; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Ticketmaster in London seeks a Senior Manager, B2B Growth Marketing—EMEA to scale lead generation across 22 markets. You’ll design inbound/outbound campaigns, allocate budgets, and partner with regional leaders to unlock growth opportunities.

Lead generation architecture, scalable playbooks, and data-driven reporting will drive pipeline and revenue; you’ll enable local teams with training and reusable templates to move fast across the region.

Qualifications

• B2B lead generation or growth marketing experience across multiple markets.
• Hands-on with Apollo.io and Salesforce Marketing Cloud Account Engagement (Pardot).
• Experience managing paid media campaigns across LinkedIn, Meta, and similar channels.
• Experience training and enabling teams; scalable programmes and playbooks.
• Familiarity with multiple European/international markets and CRM reporting.

Responsibilities

• Deliver against EMEA lead generation targets across inbound and outbound channels.
• Shape and activate lead gen strategy aligned to regional priorities; allocate budgets.
• Partner with priority markets to translate regional priorities into programs.
• Build and launch campaigns using Apollo (outbound) and Pardot (inbound).
• Enable local teams via training, templates, and playbooks for faster activation.
• Turn successful programs into scalable, repeatable campaigns with assets.
• Collaborate with global marketing, content, operations, and data teams for support.
• Maintain an EMEA view of lead generation performance and attribution.
• Define lead routing and follow-up with local sales teams for consistency.
• Improve Salesforce tagging and data quality for reliable measurement.
• Identify new channels and AI-enabled opportunities to boost performance.
• Report results into EMEA B2B planning to guide investment.

Skills

Lead generation

Growth marketing

B2B marketing

Campaign management

Multi-market experience

CRM & attribution

Paid media management

Team enablement

Sales alignment

Tools

Apollo.io

Salesforce Marketing Cloud Account Engagement (Pardot)

Salesforce CRM

Job description

THE TEAM

Ticketmaster's Global B2B Marketing team serves as the voice of the client within our organization. Our mission is to drive growth by developing strategies, tools, and content that expand the prospect pipeline, generate qualified leads, and deepen client engagement—across EMEA and globally. As a close partner to our sales and regional teams, we bring the Ticketmaster story to life across B2B channels, sharpen our brand positioning in the market, and reinforce our reputation as the industry's leading ticketing provider.

Job Summary

Location: London, UK (Hybrid)

Division: Ticketmaster

Line Manager: VP, Global B2B Marketing

Contract Terms: Permanent, Full-Time

THE JOB

As Senior Manager, B2B Growth Marketing — EMEA, you will build and scale Ticketmaster’s lead generation engine across more than 22 markets. This newly created role is focused on driving pipeline growth through a coordinated inbound and outbound strategy.

You will lead EMEA’s lead generation strategy, including campaign architecture and budget allocation, working with regional business leaders, global B2B marketing and local sales and marketing teams to prioritise and activate the strongest growth opportunities.

You will then scale what works — turning successful campaigns into repeatable programmes, tools and playbooks that local teams can run and optimise themselves. The goal is to build a connected, data-driven lead generation capability that drives sustainable pipeline growth across EMEA.

What You Will Be Doing

• Deliver against EMEA lead generation pipeline targets across inbound and outbound channels.
• Help shape and activate EMEA’s lead generation strategy in support of regional priorities, recommending where to invest, where to run lighter automation and how to sequence markets as the function scales.
• Partner with priority markets on local lead generation plans, translating regional priorities into programmes that reflect each market’s audience, sales motion and maturity.
• Build and launch lead generation campaigns with key markets using Apollo (outbound) and MCAE/Pardot (inbound), while managing and advising on paid media investment across LinkedIn, Meta and other B2B channels.
• Enable local marketing and sales teams to run and optimise campaigns independently through training, playbooks, templates and hands‑on support.
• Turn successful programmes into scalable, repeatable campaigns — including pre‑built sequences, reusable creative and simplified briefing — so more markets can activate faster.
• Partner with global B2B marketing, content, marketing operations and data teams to give local markets the support they need to activate effectively.
• Build and maintain an EMEA view of lead generation performance, giving teams visibility into lead volume, quality, conversion and revenue attribution.
• Partner with local Sales teams to define lead routing, qualification criteria and follow‑up expectations, so captured demand is consistently worked.
• Improve Salesforce campaign tagging and data quality so lead generation performance and attribution can be measured reliably.
• Identify and test new channels, audiences and growth opportunities, including AI‑enabled approaches that improve lead generation workflows and performance.
• Report lead generation performance into EMEA B2B planning, using results to recommend where we invest and focus next.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• Solid proven B2B lead generation, demand generation or growth marketing experience, with a strong track record of building pipeline in complex, multi‑market environments
• Hands‑on expertise with Apollo.io (or equivalent) and Salesforce Marketing Cloud Account Engagement (Pardot), with the ability to build campaigns and enable others to run them effectively
• Proven experience managing paid media campaigns and budgets across LinkedIn, Meta and other B2B channels
• Experience training and enabling teams, turning successful campaigns into repeatable programmes, tools and playbooks
• Experience working across multiple European or international markets, with an understanding of EMEA market dynamics and audience nuance
• Strong command of CRM, lead generation reporting and attribution, with Salesforce CRM experience preferred
• Strong stakeholder management skills, with experience influencing teams across markets and functions
• Ticketing, live entertainment or B2B SaaS experience is a plus

You (behavioural Skills)

• A builder's mindset — comfortable creating structure, process, and programmes from the ground up
• Genuinely hands‑on — as comfortable building a campaign in‑platform as planning one
• A natural teacher — patient with people learning the tools, and motivated by making other teams better
• Commercially driven, with a genuine focus on pipeline and revenue outcomes
• Strong communicator who can equip and influence local teams, and translate data and strategy for technical and non‑technical audiences alike
• Comfortable managing multiple markets and priorities simultaneously, and confident in deciding where to go deep and where to enable insteadCurious and adaptive — always testing, learning, and improving
• Positive, solutions‑oriented, can‑do attitude

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our Work Is Guided By Our Values

• Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
• Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
• Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
• Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Ticketmaster may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.