EMEA A2A Strategy & Client Engagement Lead

BuddiesHR; Greater London; Remote; GBP 120,000 - 180,000; Full time

Job summary

Circana is seeking a Senior Director II, A2A Lead for EMEA to drive business strategy for Circana’s Agent-to-Agent technology. Translate client needs into requirements, shape a regional roadmap, and lead executive client engagements in the EMEA region.

You will collaborate with Liquid AI, Engineering, and Product teams to align priorities, produce regional enablement materials, and ensure technical accuracy across client conversations and sales cycles.

Qualifications

• Significant experience in a senior, client-facing or strategy role within enterprise SaaS, data/analytics, or technology-driven environments.
• Experience defining business or technical requirements for agentic systems and interoperability protocols (e.g., MCP, A2A).
• Demonstrated ability to partner effectively with Liquid AI, engineering, and product teams to shape and prioritize a roadmap from a business and commercial perspective; hands-on technical build experience is not required.
• Strong executive presence, with a track record of leading senior client conversations throughout the sales cycle and representing complex, evolving technical architecture in clear business terms.
• Fluency in English (required).

Responsibilities

• Translate EMEA client, market, and account needs into business and technical requirements that inform Circana’s enterprise A2A prioritization and roadmap.
• Serve as the EMEA voice in Circana’s shared, cross-regional A2A prioritization process, partnering directly with the Liquid AI, Engineering, and Product teams on what gets built next.
• Partner cross-functionally (Product, Engineering, Security, Legal, and Client Leadership) to drive adoption and value realization of A2A capabilities in region.
• Produce EMEA-specific enablement materials (demos, mock-ups, worked examples) that translate Circana’s A2A capabilities for regional client and internal audiences.
• Ensure regional enablement content is reviewed against the accuracy and consistency standard maintained centrally for Circana’s A2A capability and status.
• Serve as the executive lead on client engagements involving A2A capabilities in EMEA, from early conversations through delivery.
• Communicate and translate Circana’s A2A technical architecture and capabilities to clients and prospects throughout the sales cycle, partnering with Liquid AI and Engineering to ensure technical accuracy.
• Represent EMEA client and market perspective in cross-functional discussions on security, governance, and data-access requirements for agent interactions.
• Build Circana’s credibility as a trusted, forward-looking partner in the AI agent ecosystem with EMEA clients and prospects.

Skills

Executive presence

Enterprise SaaS

Strategy leadership

Client-facing

A2A protocols

Job description

Circana is seeking a Senior Director II, A2A Lead for EMEA to drive business strategy for Circana’s Agent-to-Agent technology. Translate client needs into requirements, shape a regional roadmap, and lead executive client engagements in the EMEA region.

You will collaborate with Liquid AI, Engineering, and Product teams to align priorities, produce regional enablement materials, and ensure technical accuracy across client conversations and sales cycles.