Email Marketing Specialist - 12 Month FTC

THREADS; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Email Marketing Manager to spearhead their email and SMS marketing initiatives. This pivotal role within the Digital Marketing team involves crafting and executing comprehensive communication strategies aimed at enhancing customer engagement and driving revenue growth. With a focus on both strategic planning and hands-on execution, the ideal candidate will leverage their expertise in Klaviyo and CRM tools to optimize campaigns. Join this innovative company and play a key role in shaping the future of luxury retail marketing.

Benefits

Private Medical Insurance plans

Employee Assistance Programme

Denplan

Eyecare Vouchers

Pension

Staff discounts

Enhanced Parent Program + Parental Leave

The Inclusive Threads DE&I Program

25 Days Holiday

Paid sick leave

Qualifications

• Extensive experience with Klaviyo or similar ESPs.
• Strong understanding of email marketing best practices.

Responsibilities

• Develop and execute email and SMS marketing campaigns.
• Manage the entire campaign lifecycle from briefing to reporting.

Skills

Klaviyo

Google Analytics

Email marketing best practices

A/B testing

Project management

Job description

Threads Styling is seeking a highly experienced and versatile Email Marketing Manager to lead the channel. This is a pivotal role within the Digital Marketing team, requiring full end-to-end management of email and SMS marketing efforts. The successful candidate will be responsible for developing and executing comprehensive communication strategies to drive customer engagement, retention, and revenue. As our marketing strategy evolves in 2025, this role will play a key part in adapting to potential platform migrations and aligning with updated business strategies.

This role encompasses both strategic planning and hands-on execution, requiring strong technical CRM experience and the ability to build, implement, and optimise campaigns and automated flows within our existing ESP, Klaviyo. The ideal candidate will be adept at managing the entire campaign lifecycle, from briefing and building to analysing and reporting.

This role is a 12-month fixed-term contract position.

Key Responsibilities

1. Develop and execute email and SMS marketing campaigns to meet business objectives.
2. Manage the entire campaign lifecycle, including briefing, building, analysing, and reporting.
3. Utilize CRM and ESP tools, especially Klaviyo, to optimise campaign performance.
4. Implement segmentation, deliverability strategies, and creative approaches to improve engagement.
5. Monitor and report on email KPIs, providing insights and recommended actions.
6. Coordinate campaigns across multiple territories, managing timelines effectively.
7. Stay updated with industry best practices and test new platforms to enhance marketing efforts.

Qualifications and Skills

1. Extensive experience with Klaviyo or similar ESPs and Google Analytics.
2. Strong understanding of email marketing best practices, including segmentation, copywriting, design, and deliverability.
3. Analytical skills with the ability to interpret data, perform A/B testing, and draw actionable insights.
4. Proven experience in delivering international email marketing campaigns.
5. Excellent project management skills to handle multiple campaigns simultaneously.

Additional Benefits

• Private Medical Insurance plans
• Employee Assistance Programme
• Denplan
• Eyecare Vouchers
• Pension
• Staff discounts
• Enhanced Parent Program + Parental Leave
• The Inclusive Threads DE&I Program
• 25 Days Holiday
• Paid sick leave
• Flexible working
• Long service awards
• Mentorship & Coaching
• 12 weeks Leadership programme

About Threads

Threads is a creative, luxury fashion personal shopping and commerce business. Through social and chat-based media, we inspire our international client base to discover the rarest luxury items. We then search the globe to procure them for our clients; this is the future of retail.

We are part of Tech City's Future Fifty programme, recognizing some of the UK's fastest-growing businesses pioneering the best luxury shopping experience in the world.

Our Commitment to Diversity and Inclusion

We are committed to equal employment opportunity regardless of race, color, religion, sex, age, disability, or other protected statuses. We practice equity in our hiring processes and are a Disability Confident Employer, striving to ensure fair consideration for all candidates.