Email Marketing Officer

Prostate Cancer UK; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A charitable organization in Greater London is seeking an experienced Email Marketing Officer to manage their email and SMS platform. The ideal candidate will have solid digital marketing experience, specifically with email marketing campaigns. Responsibilities include building compelling email content, analyzing performance data, and collaborating with teams across the organization to enhance communication with supporters. Experience using email marketing platforms such as Upland Adestra or MailChimp is essential.

Qualifications

• Solid experience in digital marketing, particularly email and SMS marketing.
• Confident planning, writing, and building campaigns that engage a specific audience.
• Experience using email marketing platforms, good understanding of analytics.

Responsibilities

• Manage the day-to-day running of the email and SMS platform.
• Review content and identify opportunities for improvement.
• Build compelling email campaigns and monitor performance.

Skills

Digital marketing experience

Email marketing

Campaign analytics

Content writing

Audience engagement

Tools

Upland Adestra

MailChimp

DotDigital

Job description

Responsibilities

We’re seeking an Email Marketing Officer to join our Integrated Marketing and Media team. In this role, you’ll manage the day‑to‑day running of our email and SMS platform, making sure every message is engaging, accessible, and delivers real impact for our supporters. You'll make sure we're targeting the right supporters, with the right communications, at the right time.

You’ll work closely with teams across Prostate Cancer UK to help shape their messages for email, offering best‑practice advice, guidance and training where needed. Day to day, you’ll review content to identify opportunities for improvement, and write or edit copy that is clear, engaging and aligned with our tone of voice. You'll build compelling email campaigns and use analytics tools to monitor performance and suggest ways to improve engagement, loyalty and drive actions and income.

As part of the Digital Marketing and Channels team, you’ll collaborate with colleagues across web, social media and strategic communications to ensure our owned channels work seamlessly together. You’ll support teams in making the best use of email marketing, help roll out new features and capabilities within the platform, and play a key role in improving how we communicate with our warm supporter audience.

Qualifications

Solid experience in digital marketing, particularly email and SMS marketing, either in‑house or at an agency.

Confident planning, writing and building campaigns that engage a specific audience and encourage meaningful action.

Experience using email marketing platforms (ideally Upland Adestra, but MailChimp or DotDigital also valuable). Good understanding of campaign analytics, testing and optimisation, and ability to turn performance data into clear recommendations.

Excellent communicator and brilliant writer, able to create clear, punchy and engaging content — from compelling emails to concise text messages.

Confident supporting colleagues across the organisation, explaining best practice and helping others feel more confident using digital channels.

Ability to manage priorities effectively and work well under tight deadlines. Motivated by the opportunity to help build stronger relationships with our supporters.