Email & SMS Marketing Senior Executive

Cancer Research UK (CRUK); Greater London; Hybrid; GBP 36,000 - 40,000; Full time

Job summary

Cancer Research UK is seeking an Email & SMS Marketing Senior Executive to drive multi-channel campaigns from planning through delivery. This role focuses on leveraging Adobe Campaign Manager, crafting personalised journeys, and measuring outcomes to optimise engagement.

The position is based in Stratford, London, with hybrid flexibility (office 1–2 days per week) and a 12-month fixed-term contract. Salary £36,000–£40,000 plus benefits.

Qualifications

• Experience delivering email and SMS marketing campaigns from planning to execution and analysis.
• Experience using Adobe Campaign or similar technology to deliver and automate campaigns, and knowledge of HTML.
• Experience planning personalised email and SMS journeys for different audience segments.
• Data-driven with understanding of UX principles and interpreting results for optimisation.
• Strong working relationships and ability to work as part of a team.
• Ability to manage own workload, meet deadlines and adapt to changing priorities.
• Strong attention to detail.
• Proficient MS Office skills, including Excel and PowerPoint.

Responsibilities

• Deliver email and SMS marketing campaign plans to time, budget and KPIs with the support of the Email & SMS Marketing Executives.
• Plan and build automated workflows aligned to marketing plans and audience objectives.
• Lead data and digital campaign setup with stakeholders for optimal targeting and tracking.
• Collaborate with UX to test and learn and propose optimisations.
• Maximise Adobe Campaign to deliver timely, relevant, personalised communications.
• Work with cross-functional teams to execute campaigns effectively and efficiently.
• Share recommendations to automate and improve efficiency and future campaigns.
• Mentor the Email & SMS Marketing Executives.
• Share learnings and best practices across Fundraising & Marketing.

Skills

Email marketing

SMS marketing

Adobe Campaign

HTML

Audience segmentation

UX understanding

Data analysis

Team collaboration

Time management

Attention to detail

Tools

Adobe Campaign

Job description

Big ideas. Lifelong connections. One objective.

Email & SMS Marketing Senior Executive

£36,000 to £40,000

Reports to: Email and SMS Marketing Manager

Department: Marketing, Fundraising & Engagement

Contract: 12 month fixed-term contract

Hours: Full time 35 hours per week (Open to flexible working requests such as compressed hours or 4 day weeks)

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Closing date: Open until filled. We will be shortlisting on a rolling basis and will close the vacancy once we have received sufficient applications.

Recruitment process: Task and Competency based interview

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That’s why we’re looking for someone talented, someone determined, someone like you.

Due to an internal moves, we are looking for an experienced Email and SMS marketing professional, looking for their next challenge. You’ll use your experience to broadcast email marketing campaigns using Adobe Campaign Manager, alongside providing support to marketers across the organisation to deliver their own email marketing campaigns using the tool. This is an exciting opportunity to get to grips with a world-renowned multi-channel marketing platform.

What will I be doing?

• Deliver email and SMS marketing campaign plans to time, budget and against agreed KPIs with the support of the Email & SMS Marketing Executives
• Plan and build automated workflows which effectively deliver against marketing plans, Audience & Product objectives, and place supporters at their heart
• Lead on the delivery of data and digital campaign set-up requirements that ensure optimal targeting and tracking in collaboration with Data Selections and Web Analyst experts
• Work with UX experts to devise pre-launch test and learn initiatives, using results to recommend areas for optimisation
• Be a channel expert for email and SMS delivery, maximising the potential of Adobe to execute timely, relevant and personalised communications that result in high levels of audience engagement
• Work collaboratively with other Digital Marketing & Delivery teams to execute campaigns effectively and efficiently, taking a holistic view of cross-channel activity
• Take a future-facing view of digital marketing trends and developments to ensure Cancer Research UK’s email and SMS communications stay ahead of the curve, making recommendations to automate to gain efficiencies
• Lead on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation and to improve the effectiveness of future campaigns with key stakeholders
• Mentor the Email & SMS Marketing Executives, guiding and upskilling them
• Work collaboratively with teams across Fundraising & Marketing to share learnings and best practice

What skills will I need?

• Relevant experience of delivering email and SMS marketing campaigns, from planning through to execution and analysis
• Experience of using Adobe Campaign or similar technology to deliver and automate campaigns, and knowledge of HTML
• Experience of planning personalised email and SMS journeys for different audience segments
• Passionate about digital marketing with a good knowledge of the latest trends
• Data-driven with an understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation
• Experience of building positive working relationships and working effectively as part of a team
• Experience of managing own workload, meeting deadlines and effectively handling changing priorities
• Strong attention to detail
• Strong Microsoft Office skills, including Excel and PowerPoint

What will I gain?

Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that’s impressive.

In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.

There’s a place for everyone at Cancer Research UK. Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We’re committed to creating an inclusive culture where everyone can be themselves and reach their full potential.

We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented, and believe that a diverse workforce will help us to beat cancer sooner.

If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you. We don’t expect everyone to meet all of the criteria listed.

We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen by emailing us at [e-mail].

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.