Email Marketing Manager

P11 Group; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading sports marketing agency is seeking an Email Marketing Manager to enhance audience engagement through innovative email campaigns. The role demands a strategic thinker who can optimize marketing initiatives using data insights. Responsibilities include leading email campaign executions, managing lists, and analyzing performance metrics. Join a dynamic team that supports professional growth and collaboration.

Benefits

Target related bonuses & commission schemes

24 days of annual leave + bank holidays

Sociable, friendly, and bubbly team environment

Smart/casual dress code

Career Progression

Training delivered by Managers

Qualifications

• Experience in a B2B environment
• Strong understanding of email marketing techniques
• Ability to optimize campaigns using data insights

Responsibilities

• Develop and implement email marketing strategies
• Lead creation and execution of email campaigns
• Monitor and analyze performance metrics

Skills

Email marketing best practices

Automation

Segmentation

A/B testing

Analytical skills

Communication skills

Data hygiene

Education

Proven experience in email marketing management

Tools

HubSpot

Job description

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About Us

We are an industry-leading sports marketing agency best known for our advertising and sponsorship within the 4 tennis majors - Wimbledon, Roland Garros, Australian and US Open, F1 plus EPL, LA LIGA, series A and Bundesliga.

About Us

We are an industry-leading sports marketing agency best known for our advertising and sponsorship within the 4 tennis majors - Wimbledon, Roland Garros, Australian and US Open, F1 plus EPL, LA LIGA, series A and Bundesliga.

Our extensive and expanding rights deliver a platform of innovative perimeter LED advertising as well as exciting sponsorship and partner opportunities, enabling brands around the world to connect with their audience.

What We Are Looking For...

We are seeking a highly skilled and strategic Email Marketing Manager to lead our email marketing initiatives.

In this role, you will be responsible for developing and executing comprehensive email marketing strategies that drive audience engagement and conversion. You will oversee the entire email marketing process, from content creation and design to automation, segmentation, and performance analysis. Your ability to leverage data insights will be crucial in optimizing campaigns to achieve our marketing objectives.

The Role

• Develop and implement email marketing strategies that align with overall company goals and target audience
• Lead the creation and execution of innovative email campaigns that drive engagement and conversion
• Manage email lists, ensuring data hygiene, compliance with regulations, and optimal segmentation for targeted outreach
• Collaborate with cross-functional teams, including design, analytics, and content, to deliver cohesive and impactful campaigns
• Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for continuous improvement
  
  
  

Responsibilities

• Lead the strategic planning and execution of all email marketing campaigns, including newsletters, promotions, and automated email flows
• Utilize HubSpot to create, schedule, and manage email campaigns
• Conduct A/B testing and optimization of email content and subject lines to enhance deliverability and engagement metrics
• Report and analyze key performance indicators (KPIs) such as open rates, click-through rates, conversions, and ROI
  
  
  

Requirements

• Proven experience in email marketing management, ideally in a B2B environment
• Strong understanding of email marketing best practices, automation, segmentation, and A/B testing
• Proficiency with email marketing platforms, particularly HubSpot or similar tools
• Excellent analytical skills to measure and interpret campaign performance
• Strong written and verbal communication skills with a knack for crafting engaging content
• Detail-oriented with strong organizational skills to manage multiple projects and deadlines
• Ability to thrive in a fast-paced, dynamic environment
  
  
  

Benefits

• Target related bonuses & commission schemes
• 24 days of annual leave + bank holidays
• Sociable, friendly, and bubbly team environment
• Smart/casual dress code
• Career Progression
• Training delivered by Managers who have all organically grown within the company

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  IT Services and IT Consulting

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