Email Marketing Lead: Data-Driven CRM & Personalisation

Sainsbury's; Greater London; On-site; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Colleague discount

Pensions and life cover

Performance bonus up to 10%

Job summary

Sainsbury's invites a strategic Email Marketing Lead to drive a comprehensive email and push marketing strategy across multiple channels. You will optimise campaigns to boost online purchases, engagement with Digital Nectar and support commercial and brand objectives.

You will forecast performance, manage stakeholder relationships, and guide an offshore team, leveraging cutting-edge tech and data-driven insights to shape future email marketing across the brand.

Qualifications

• Proven experience developing and delivering successful email and/or push marketing strategies.
• Experienced in CRM, email marketing, customer lifecycle marketing, and personalisation techniques.
• Experience using marketing data and analytics to optimise campaign performance and drive commercial outcomes.
• Experience forecasting, reporting, and presenting marketing performance metrics and insights.

Responsibilities

• Plan, manage and implement a comprehensive email and push marketing strategy to maximise online purchasing frequency.
• Forecast and report on email performance and optimise campaigns for relevance and timeliness.
• Collaborate with internal teams and external partners to improve automation, personalisation and measurement.
• Lead an offshore team of Email Marketing Assistants and oversee campaigns end-to-end.

Skills

Email marketing strategy

CRM and lifecycle marketing

Data analytics & metrics

Stakeholder collaboration

Education

Marketing/CRM degree or equivalent

Tools

Marketing Cloud

Analytics tools

Job description

Sainsbury's invites a strategic Email Marketing Lead to drive a comprehensive email and push marketing strategy across multiple channels. You will optimise campaigns to boost online purchases, engagement with Digital Nectar and support commercial and brand objectives.

You will forecast performance, manage stakeholder relationships, and guide an offshore team, leveraging cutting-edge tech and data-driven insights to shape future email marketing across the brand.