Email Marketing Lead

The Talent Set; Greater London; Hybrid; GBP 42,000 - 51,000; Full time

Job summary

The Talent Set is recruiting on behalf of Blind Veterans UK for an Email Marketing Lead. The role owns the email channel, defining strategy, journeys and standards while hands-on designing, building, testing and improving accessible emails.

It also manages the Digital engagement executive and supports cross-functional collaboration. Based remotely with occasional travel to London, the role focuses on supporting supporters, beneficiaries and volunteers, delivering measurable engagement growth and

Qualifications

• Proven experience designing and managing email marketing campaigns.
• Strong segmentation, automation and personalisation techniques.
• Excellent analytical skills to interpret campaign performance.
• Able to craft clear and compelling email content for diverse audiences.
• Organisational skills to manage multiple campaigns and deadlines.
• Effective collaboration across teams and stakeholders.
• Familiarity with email marketing tools and analytics platforms.

Responsibilities

• Design, implement, and manage email marketing campaigns to increase engagement and conversions.
• Develop targeted content and personalised messaging tailored to audience segments.
• Analyse campaign performance metrics to optimise strategies and outcomes.
• Collaborate with broader marketing teams to ensure brand consistency and effectiveness.
• Maintain and grow the email database while ensuring privacy compliance.
• Stay updated with industry best practices and trends in email marketing.

Skills

Email marketing

Segmentation

Automation

Personalisation

Analytics

Content creation

Project management

Communication

Job description

Role Overview

The Talent Set are delighted to partner with Blind Veterans UK on a fantastic Email Marketing Lead role! This role will lead the development of email as a core communication channel across Blind Veterans UK, supporting supporter, beneficiary, volunteer and wider organisational audiences. As the email channel owner within Digital Engagement, the role is responsible for defining and implementing the email-specific strategy, contact planning approach, journeys, standards and ways of working within the wider digital engagement strategy. It requires someone who can work strategically while also designing, building, testing and improving accessible emails and journeys hands on. The role also manages the Digital engagement executive, ensuring email implementation is supported while recognising the executive’s wider digital engagement responsibilities.

Key Responsibilities

• Design, implement, and manage email marketing campaigns to increase engagement and conversions.
• Develop targeted content and personalised messaging tailored to audience segments, including both supporters and beneficiaries.
• Analyse campaign performance metrics to optimise strategies and improve outcomes.
• Collaborate with broader marketing teams to ensure brand consistency and campaign effectiveness.
• Maintain and grow the email database, ensuring compliance with relevant privacy regulations.
• Stay updated with industry best practices and emerging trends in email marketing.

Person Specification

• Proven experience in managing email marketing campaigns within a similar organisation or sector.
• Strong understanding of segmentation, automation, and personalisation techniques.
• Excellent analytical skills to interpret data and report on campaign performance.
• Ability to craft clear, compelling content tailored to diverse audiences.
• Organisational skills to manage multiple campaigns and deadlines simultaneously.
• Effective communication skills to collaborate across teams and stakeholders.
• Familiarity with email marketing tools and analytics platforms.

What's on Offer

• Salary: £46,600
• Permanent
• Home-based, occasional travel to London office

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.