Email Marketing Executive

Connectd; Manchester; Hybrid; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Private medical insurance with Vitalty

Company pension scheme with Nest

Flexible working & work from anywhere

Annual company incentive trips to EU

Mental health policy including ‘Visit’

Sharescheme

Job summary

Connectd in Manchester is seeking a proactive Email Marketing Executive to support the delivery of email campaigns across the business. You will work closely with the Email Marketing & Operations Manager to execute outbound and re-engagement campaigns, newsletters and lifecycle communications.

The role requires strong copywriting skills, attention to detail and a solid understanding of email marketing best practices.

Qualifications

• Strong copywriting skills with the ability to create engaging content for different audiences.
• Hands-on experience building and delivering email campaigns using an email marketing or CRM platform.
• Good understanding of email marketing fundamentals: segmentation, personalisation, A/B testing & performance metrics.
• Excellent attention to detail when reviewing copy, campaign setup and email quality.
• Strong organisational skills and ability to manage multiple campaigns and deadlines.
• Proactive, collaborative approach with willingness to learn and develop new skills.

Responsibilities

• Plan, write and execute outbound and re-engagement email campaigns.
• Develop targeted messaging for different audiences along their customer journey.
• Coordinate campaign activity with Sales and Marketing; manage follow-ups and optimization opportunities.
• Set up and execute campaigns using HubSpot and Instantly.ai; write compelling email copy and manage content across campaigns.
• Build emails using HubSpot templates, modular components and ensure mobile-responsive, personalised content.
• Support newsletters, nurture campaigns and other marketing communications; QA emails and personalisation.

Skills

Copywriting

Email marketing

CRM platforms

A/B testing

Campaign management

Attention to detail

Organisational skills

Collaborative

AI-assisted tools familiarity

HubSpot

Tools

HubSpot

Instantly.ai

Apollo.io

Job description

• We're looking for a proactive and creative Email Marketing Executive to support the delivery of email marketing activity across Connectd.

Working closely with the Email Marketing & Operations Manager, you'll play a key role in executing outbound and re‑engagement campaigns, while also supporting newsletters, lifecycle communications and wider email marketing initiatives.

This is a hands‑on role suited to someone with strong copywriting skills, an eye for detail and a good understanding of email marketing best practices. You'll work with our existing HubSpot templates and modular email system, alongside emerging AI‑assisted production tools, to create engaging, targeted campaigns that drive meaningful results.

• Outbound & Re‑engagement Campaigns:
• Support the planning, copywriting, building and execution of outbound email sequences and re‑engagement campaigns
• Develop targeted messaging for different audiences, adapting content to their needs, interests and stage in the customer journey
• Work with Sales and Marketing to coordinate campaign activity, manage follow‑ups and identify opportunities for improvement
• Support campaign setup and execution using platforms such as HubSpot and Instantly.ai
• Email Copywriting & Content:
• Write compelling, audience‑focused email copy, including subject lines, preview text, body content and calls to action
• Adapt messaging across outbound, nurture, re‑engagement and newsletter campaigns
• Maintain consistency with Connectd's brand voice, messaging and campaign objectives
• Collaborate with internal stakeholders to turn briefs and content ideas into effective email communications
• Email Campaign Production:
• Build and prepare email campaigns using HubSpot's existing templates and modular components
• Support the production of regular newsletters, nurture campaigns and other marketing communications
• Carry out email quality assurance, including content checks, rendering, links, personalisation and mobile responsiveness
• Assist with campaign scheduling, deployment and ongoing optimisation
• CRM & Campaign Operations:
• Support audience segmentation, contact list management and campaign setup
• Assist with A/B testing and performance reporting, identifying opportunities to improve engagement and conversions
• Maintain accurate campaign records and follow established processes for email production and deployment
• Work with AI‑assisted production tools to streamline campaign creation while ensuring quality and accuracy

• Private medical insurance with Vitality
• Company pension scheme with Nest
• Flexible working & work from anywhere 4 weeks of the year
• Annual company incentive trips to European destinations
• Mental health policy including ‘Connect Days’ mental health leave
• Sharescheme

Previous experience in an email marketing, CRM or digital marketing role.Strong copywriting skills, with the ability to create engaging and persuasive content for different audiencesHands‑on experience building and delivering email marketing campaigns using an email marketing or CRM platformGood understanding of email marketing fundamentals, including segmentation, personalisation, A/B testing and performance metricsExcellent attention to detail, particularly when reviewing copy, campaign setup and email qualityStrong organisational skills and the ability to manage multiple campaigns and deadlinesA proactive, collaborative approach with a willingness to learn and develop new skillsNice to have:Experience using HubSpot, Instantly.ai or similar email marketing and outreach platformsExperience with outbound email sequences, lead nurturing and re‑engagement campaignsFamiliarity with prospecting and list-building tools such as Apollo.ioExperience working with modular email templates or drag‑and‑drop email buildersFamiliarity with AI‑assisted content creation and marketing automation tools