Email & Lifecycle Manager

The National College; Sheffield; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

25 days leave + bank holidays

Birthday off

Paid charity day

Flexible working

Pension 5% employee

Life assurance 4x salary

Job summary

The National College is seeking an Email & Lifecycle Manager to own CRM and lifecycle communications. You will turn briefs into conversion-focused emails, automated journeys and lifecycle programmes in HubSpot, collaborating with marketing and MarTech teams to deliver measurable impact.

You’ll craft focused copy, optimise journeys and drive performance through data, A/B testing and reporting. This role offers a strategic path in CRM within the EdTech sector.

Qualifications

• 4+ years in email and lifecycle marketing.
• Expert HubSpot skills: workflows, lists, lead scoring, custom properties and reporting dashboards.
• Strong direct response copywriting: short sentences, tested subject lines and clear calls to action.
• A proven track record of building journeys that improved conversion, with numbers to show it.
• Confidence with data, including segments, filters, attribution and basic reporting.
• Experience translating campaign briefs into CRM and email creative across segments and funnel stages.

Responsibilities

• Shape the creative response: develop messaging angles and CTAs for briefs.
• Translate complex products into clear copy for audiences and stages.
• Provide CRM expertise to improve briefs and formats.
• Write and produce all customer-facing email and CRM copy.
• Direct the visuals with designers and guide asset creation.
• Scale by briefing freelance copywriters as needed.
• Build automated journeys for nurture, onboarding, cross-sell, renewal and reactivation.
• Respond to behaviour with trigger-based follow-ups.
• Grow member value through cross-sell communications.
• Keep the lifecycle connected by linking campaigns to ongoing engagement.
• Share learnings back into campaign planning.

Skills

Lifecycle marketing

HubSpot expert

Copywriting

Conversion analytics

Data segmentation

CRM journey design

Campaign to CRM translation

Tools

HubSpot

Job description

About National Education Group (NEG)

National Education Group (NEG), a leading EdTech SaaS business in the global education sector, backed by Synova. Through platforms including

Job Description

About National Education Group (NEG)

National Education Group (NEG), a leading EdTech SaaS business in the global education sector, backed by Synova. Through platforms includingThe National College, NEG supports over 54,000 institutions and more than 1.5 million educators worldwide, work recognised with 21 major EdTech awards, including Supplier of the Year on multiple occasions.

The Role

AsEmail & Lifecycle Manager, you’ll own how our marketing briefs become compelling customer communications, content and lifecycle journeys. You’ll be the CRM execution partner to the Head of Marketing Programme and Product Marketing Manager. You’ll take approved campaign briefs and turn them into conversion focused emails, automated journeys and lifecycle programme, developing the messaging, writing the copy and building the workflows in HubSpot. You’ll also work closely with our Content & Partnerships Manager and MarTech & Insight Manager. If you love writing copy that gets results, building journeys that respond to what people actually do, and proving your impact with numbers, this role is for you.

What You'll Be Doing

Creative brief execution

• Shape the creative response: Take approved monthly briefs and develop the strongest messaging angles, hooks, content formats and calls to action to achieve the commercial outcome
• Make it simple and relevant: Translate complex products and propositions into clear copy tailored to audience segments, journey stages and commercial objectives
• Bring your CRM expertise: Challenge briefs where a better angle or format exists
• Write the words: Write and produce all customer facing email and CRM copy, including campaign emails, nurture sequences, landing page copy and in platform messaging
• Direct the visuals: Work with the AI Creative Designer where visual assets are needed, providing clear creative direction
• Scale when needed: Brief and manage freelance copywriting support when extra capacity is needed

Lifecycle journeys

• Build automated journeys: Build and optimise new business nurture, onboarding, cross sell, renewal and reactivation journeys
• Respond to behaviour: Use behavioural signals and campaign response to trigger follow up and decide the next best message, moving beyond scheduled sends to journeys that respond to what prospects and members actually do
• Grow member value: Deliver member communications and cross sell programme from briefs agreed with the Head of Marketing Programme
• Keep the conversation going: Connect individual campaign briefs into the wider prospect and member lifecycle so activity continues beyond campaign close
• Share what you learn: Feed lifecycle and CRM insight back into campaign planning

HubSpot platform

• Own the builds: Own email, landing page, form, pop up, list and workflow builds in HubSpot
• Get every send right: Make sure every send is correctly targeted, tested and quality checked before launch
• Keep data clean: Maintain data hygiene, contact properties and lifecycle stage definitions with the MarTech & Insight Manager
• Personalise at scale: Make communications increasingly targeted, triggered and personalised using HubSpot and customer data

Testing and reporting

• Test and learn: Run at least one structured A/B or multivariate test each month and document what was learned
• Report what matters: Report email and journey performance against MQLs, conversion and revenue, not opens alone

What You'll Bring

Essential

• 4+ years in email and lifecycle marketing
• Expert level HubSpot skills, including workflows, lists, lead scoring, custom properties and reporting dashboards
• Strong direct response copywriting: short sentences, tested subject lines and clear calls to action
• A proven track record of building journeys that improved conversion, with numbers to show it
• Confidence with data, including segments, filters, attribution and basic reporting
• Experience translating campaign briefs into CRM and email creative across segments and funnel stages

Nice to have

• Experience in B2B, subscription or EdTech

Why Join Us

At TNC, we’re passionate about helping organisations grow and thrive through knowledge and connection. You’ll be part of a company that values people, encourages personal development, and celebrates success. You’ll work with people who value collaboration, innovation, and high standards. You'll also be able to benefit from:

Your Wellbeing

• 24/7 mental health support and GP access for you and your family
• Personal fitness, nutrition, legal and financial support
• Free flu jab every winter

Your Time

• 25 days plus bank holidays rising to 30, with the option to buy or sell days
• Birthday off
• Paid charity day
• Genuinely flexible working

Your Future & Family

• Enhanced family pay from day one
• 5% employee (including 1% tax relief) and 3% employer pension contribution
• Life assurance 4x salary

Your Growth

• 3 weeks expert led onboarding
• Commercial sales training
• Bites and insights sessions
• Professional development with time and support
• One professional subscription covered annually

Our Culture

• Regular socials and collaboration days
• Annual summer and winter parties to celebrate our successes
• Free barista quality coffee, fruit, snacks and drinks in our office