Email & Data Marketing Coordinator

Live Nation Entertainment; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic Email & Data Marketing Coordinator to enhance audience engagement through innovative email marketing strategies. In this vital role, you'll oversee the execution of email campaigns, manage first-party data, and ensure compliance with GDPR regulations. You'll collaborate closely with a passionate team, leveraging data insights to drive marketing success across various festivals. This position offers a fantastic opportunity to work in a vibrant environment, contributing to memorable live events while developing your skills in a fast-paced setting. If you're enthusiastic about festivals and digital marketing, this role is perfect for you!

Qualifications

• Experience in email marketing and data management is essential.
• Strong analytical skills to drive audience engagement and compliance.

Responsibilities

• Manage email marketing campaigns and first-party data for festivals.
• Optimize CRM strategies and ensure GDPR compliance.

Skills

Email Marketing

Data Management

Audience Engagement

GDPR Compliance

Analytical Skills

Segmentation and Targeting

Education

Bachelor's Degree in Marketing or related field

Tools

Mailchimp

Google Analytics

Meta Ads Manager

CRM Systems

Job description

Job Summary:

Company: Festival Republic

Department: Marketing

Location: Farringdon, London

Reports to: Senior Marketing and Operations Manager (Carolyn Bates)

Working Hours: 12 Months Fixed Term Contract, full-time Mon – Fri 10am – 6pm. You will work onsite at festivals across the summer months.

Role Description

As the Email & Data Marketing Coordinator, you will manage email marketing campaigns and first-party data, ensuring audience growth and engagement across our festival brands. You will play a key role in optimizing CRM strategies, supporting digital advertising with first-party data, and maintaining GDPR compliance.

This role is vital in shaping how we engage festival audiences, ensuring effective email campaigns, and leveraging data for marketing success.

Who you are

Competencies / Skills / Knowledge / Experience / Behaviours

Required skills and experience:

• Increased audience growth and engagement through optimized email marketing.
• Effective use of first-party data in digital advertising campaigns.
• Improved segmentation and targeting for better marketing efficiency.
• Data-driven insights that enhance overall festival marketing strategies.
• Full compliance with GDPR and data privacy policies.

By focusing on email marketing and leveraging first-party data for digital advertising, you will play a key role in shaping the digital marketing success of Festival Republic’s events.

Behaviours:

• Enthusiasm for festivals and live events; previous experience in this industry or a ticketing environment is a bonus.
• An analytical and proactive mindset, with the ability to work under own initiative and thrive in a fast-paced environment.
• A true team player who works well under pressure and tight deadlines.
• Confident in multi-tasking and prioritizing effectively.

What the role includes

Email Marketing & Campaign Management

• Plan, build, and execute email marketing campaigns for all festivals.
• Ensure email content is aligned with brand guidelines and festival marketing objectives.
• Oversee segmentation, audience targeting, and automation workflows.
• Optimize email performance through A/B testing and performance tracking.
• Monitor deliverability, list hygiene, and email compliance with GDPR regulations.

First-Party Data Management for Digital Advertising

• Oversee collection, organization, and segmentation of first-party data for use in digital advertising.
• Collaborate with the marketing managers to integrate CRM data into paid social and programmatic campaigns.
• Maintain audience lists for retargeting, lookalike modeling, and custom audience creation.
• Ensure GDPR compliance in all data collection, storage, and usage practices.
• Work with external platforms (Facebook Ads Manager, Google Ads, etc.) to facilitate data uploads.

Audience Growth & Data Strategy

• Develop strategies to increase and optimize first-party data collection through email and sign-ups.
• Manage and optimize data capture points on festival websites.
• Support loyalty programs and audience engagement initiatives with data insights.
• Track user behaviours and trends to improve data utilization in marketing campaigns.

Collaboration & Communication

• Work closely with the wider marketing team to align email strategies with overall festival campaigns.
• Assist in customer feedback initiatives, including survey creation and distribution.

Reporting & Performance Analysis

• Generate regular reports to assess email and data performance.
• Analyse audience insights to refine email and digital advertising strategies.
• Work closely with the marketing managers to adjust data-driven campaigns based on performance.

Compliance & Best Practices

• Ensure all email marketing activities and data management comply with GDPR and data protection regulations.
• Stay up to date with marketing trends, tools, and industry best practices.

Your Tools & Platforms

• Email Marketing: Mailchimp (primary ESP), segmentation tools.
• Analytics & Reporting: Google Analytics, internal CRM reports.
• Advertising Platforms: Meta Ads Manager, Google Ads, programmatic platforms.
• Data Management: CRM systems, audience segmentation tools.
• Compliance: GDPR adherence tools, consent management systems.

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Festival Republic is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

APPLICATION DEADLINE: 16th April 2025. We reserve the right to close applications at any time.