Senior Demand Generation Marketing Manager

JR United Kingdom; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading B2B technology company in Kingston-upon-Thames is seeking a Senior Demand Generation Marketing Manager. This strategic role involves developing multi-channel marketing campaigns to drive pipeline growth and revenue, working closely with a marketing team and sales. The ideal candidate will have extensive experience in demand generation, strong copywriting skills, and proficiency in marketing technologies.

Qualifications

• Experience in B2B demand generation focusing on pipeline and revenue growth.
• Hands-on expertise in demand-gen, paid media, and email marketing.

Responsibilities

• Lead demand generation strategy and execution to hit lead and revenue targets.
• Develop and optimize multi-channel campaigns that drive high-quality pipeline.
• Create compelling content that engages audiences and drives demand.

Skills

B2B demand generation

copywriting

data-driven approach

Tools

CRM

marketing automation

analytics tools

Job description

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Senior Demand Generation Marketing Manager, London (Kingston upon Thames)

Client: Market Recruitment

Location: London (Kingston upon Thames), United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 6

Posted: 12.05.2025

Expiry Date: 26.06.2025

Job Description:

Location: Kingston-upon-Thames.

WFH policy: 2 days in the office, 3 days from home.

Why this role?

• Strategic and hands-on role, with the support of a marketing team of 6
• Support the marketing leader and be the second in-command
• Stable and cash-rich business with revenues growing 10% YOY

About the company

Our client is a fast-growing B2B technology company making a real impact in their industry. Their solutions are trusted by organisations worldwide, and they’re on a mission to expand their reach even further.

To help them achieve this, they’re looking for a senior demand-gen marketer to work closely with the marketing leader and help the business expand revenues even further.

The role

As Senior Demand Generation Manager, you'll develop and execute multi-channel marketing campaigns to generate demand, drive pipeline growth, and deliver revenue.

You'll be hands-on in ABM, content marketing, events, paid media, and email marketing, bringing a data-driven approach and innovative ideas to the team.

What You’ll Be Doing

• Demand-gen: Lead demand generation strategy & execution to hit lead and revenue targets
• Campaign Management: Develop & optimise multi-channel campaigns that drive high-quality pipeline
• Sales Support: Collaborate with sales & marketing to improve conversion rates and funnel efficiency
• Content Marketing: Create compelling content that engages audiences and drives demand
• Reporting: Own the data & analytics—track, measure, and refine campaign performance

What you will need to succeed in this role

• B2B demand generation, focusing on pipeline & revenue growth
• Technology industry experience
• Hands-on expertise in demand-gen, paid media, email marketing, and events (ABM would be a bonus)
• Strong copywriting skills to craft engaging, high-converting content
• Proficiency with marketing tech (CRM, automation, analytics tools)
• A proactive, results-oriented marketer who thrives in a fast-paced, collaborative environment