Direct Marketing Manager – Retention

LANGTON N4P; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading charity is seeking a Direct Marketing Manager of Retention to enhance supporter journeys for individual, community, and legacy donors. This role involves developing marketing strategies, managing donor relationships, and collaborating with various suppliers to improve engagement and retention.

Qualifications

• Strong direct marketing experience with a focus on high volume donor acquisition.
• Demonstrable knowledge of direct marketing techniques such as direct mail, email and SMS.
• Excellent understanding of donor motivations and managing donor relationships.

Responsibilities

• Develop and implement the direct marketing retention strategy.
• Create audience journeys for segments across the appeal life cycle.
• Build relationships with suppliers including creative and media agencies.

Skills

Direct marketing experience

Communication skills

Content creation

Attention to detail

Job description

Our client, an international charity, is currently seeking a Direct Marketing Manager of Retention to join their fundraising department. Reporting to the Head of Public Fundraising, you will be responsible for shaping and delivering new and existing supporter journeys for the charity’s individual, community, and legacy donors, and leading a programme of improvement across all major contact points between the charity and the public.

Responsibilities include:

• Develop and implement the direct marketing retention strategy, ensuring that past learnings are built upon, and new ideas are tested.
• Develop and implement specific audience journeys for segments across both the life cycle of an appeal and between appeals.
• Develop excellent working relationships with suppliers including creative agencies, media agencies, SMS and email suppliers, and the print/mailing house.
• Develop the donor journeys for individuals and community supporters, monitoring the development of segments and the engagement of repeat donors.

About you:

• Strong direct marketing experience with a focus on high volume donor acquisition.
• Demonstrable knowledge of direct marketing techniques such as direct mail, email and SMS.
• Excellent understanding of donor motivations and managing donor relationships.
• Excellent communication skills both written and spoken, with the ability to write compelling and emotive fundraising copy.

As a skilled Direct Marketing professional, you will have strong knowledge of content creation and an understanding of adapting content for segmented audiences. You will have a creative flair and the ability to devise marketing strategies with clear and concise written, oral and presentation skills. You will also have the ability to work under extreme pressure and to very tight deadlines with excellent attention to detail is a key driver for success in this role.

For further details, please apply to Langton N4P charity recruitment specialists.