Senior Digital Marketing Manager

Bespoke | The B2B Website Agency; Lancashire; Hybrid; GBP 32,000 - 40,000; Full time

Job summary

A leading B2B website agency in Lancashire seeks a senior digital marketing expert to manage key client campaigns. This hybrid role involves developing digital strategies, facilitating client workshops, and collaborating with a close-knit team. The agency offers a structured career progression plan and a supportive work environment, with flexible working options and competitive salary.

Benefits

3-year progression plan

Flexible start and finish times

Salary reviews

Option of a 4-day / 80% working week

Above average holidays - 32 days, rising to 36

Above-average pension contributions

Modern office access

Budget for home office setup

Fortnightly learning sessions

Social events

Qualifications

• Experience in digital marketing and client management.
• Ability to facilitate workshops and develop digital strategies.
• Familiarity with various digital marketing tools.

Responsibilities

• Develop and run online campaigns for key clients.
• Advise clients on website performance and growth strategies.
• Collaborate with team members on projects and pitches.

Skills

Active listening

Strategic planning

Customer research

Leadership

Paid social media

Paid Google ads

Organic search optimisation

Conversion rate optimisation

Email marketing

Creating landing pages

Optimising copy/content

Video marketing

Tools

Hotjar

Ahrefs

Unbounce

Google Analytics

Hubspot

Job description

About the role

This is a hybrid role with some time each week at our head office in central Lancashire.

You'll work with 3-5 key clients to develop and run their online campaigns and will be part of a tight-knit team of 12 digital experts. In some cases, you'll collaborate with colleagues on projects or campaigns.

As a senior member of the digital marketing campaigns, you'll also facilitate workshops with clients, advise on website performance, get involved in some new contract pitches, and retainer growth in general.

You will also help clients or prospects build their digital strategies (being a 25-year-old agency, we have great tools, slides and models for these) before hands-on work to get campaigns running and working.

About your clients

They are typically in B2B sectors, such as service (e.g. financial services, property, legal) or manufacturing businesses. Generally, with a marketing contact or team in-house who we work closely with.

They hire Bespoke for better results and outcomes from their digital marketing and website.

You'll get to know them personally. We work closely with clients and build great long-term relationships with them. Clients generally stay with us for many years. Some have been with us for 10, 15 or 20 years.

About the agency

Bespoke is one of the longest-established agencies in the north-west.

We're Investors in People accredited and have been listed in the Sunday Times Best Places To Work.

When you join, we'll build a 3-year plan with you so you have your skills development and career progression mapped out, with a clear route to develop your role at Bespoke, and digital career in general.

Some skills that could be useful for this role are:

• Active listening
• Strategic planning
• Customer research
• Leadership
• Paid social media (esp. LinkedIn)
• Paid Google ads
• Organic search optimisation
• Conversion rate optimisation
• Email marketing
• Creating landing pages
• Optimising copy/content
• Video marketing

Some useful tools are Hotjar, Ahrefs, Unbounce, Google Analytics, and Hubspot.

If you aren't familiar with some of these, training is signposted for new staff.

Some of these skills can be easily learned at home before joining, and some can be learned during the initial onboarding period after joining.

The opportunity:

• To join a tight-knit team of 12 in one of the area's most stable and successful small agencies
• To be part of the most successful period in the agency's 25-year history
• To grow your career with a clear plan for success and progression
• To make good friends within the team and work in a warm and supportive environment
• To bring your expertise to our team and enjoy helping younger team members grow

Some benefits

Bespoke isn't a gimmicky employer - we prefer real-world benefits:

• Your 3-year progression plan
• Flexible start and finish times
• Salary reviews
• Opportunities to progress for those who are ambitious
• Option of a 4-day / 80% working week
• Above average holidays - 32 days, rising to 36
• Above-average pension contributions
• A modern office you can use any time you choose
• Budget to kit out your home office
• At least two team in-office days per week
• Fortnightly 'Team Accelerator' (whiteboard learning sessions)
• Occasional social events (lunches, country walks, etc).

Application process

• Stage 1 - Apply here or express interest directly
• Stage 2 - Informal Zoom call (20-mins)
• Stage 3 - Face-to-face meeting (90-mins)
• Stage 4 - Taster day (3+ hours working with the team)
• Stage 5 - Meeting to develop your 3-year plan (90-mins)
• Stage 6 - Offer & acceptance
• Stage 7 - Start date & onboarding

Salary

£32k-£40k is a typical range for this type of role, but applications above or below are welcome.

We're most interested in the right personality to own this role for several years.

We will also map salary progression with you in your 3-year-plan when you join.

Request a job brochure

To express interest and request the full job brochure, apply here, or email careers (at) bespokedigital (dot) agency directly.