Marketing Manager

Gilchrist Recruitment Partnership Ltd; Scotland; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A leading company in the homeware and giftware industry seeks a Marketing Manager based in Fife, Scotland. This role involves leading marketing strategies, managing digital activities, and ensuring brand visibility. The ideal candidate will have proven experience in marketing, particularly in B2B and B2C contexts, and will be responsible for a comprehensive marketing calendar and team management.

Benefits

Competitive salary to £40,000

Flexible working environment

Staff discount on company products

Qualifications

• Minimum 3 years in a similar marketing role.
• Experience in retail, giftware, or lifestyle sectors is ideal.
• Strong leadership skills and ability to manage junior team members.

Responsibilities

• Lead the overall marketing strategy and delivery for the company.
• Manage digital and trade marketing activities.
• Oversee website updates and email marketing campaigns.

Skills

Digital marketing strategies

Website content management

Social media management

Email marketing

Project management

Communication

Education

Proven experience in marketing

Tools

CMS systems

Email marketing software

Analytics tools

Social media scheduling platforms

Job description

Marketing Manager based in Fife, Scotland. No “remote” applications considered, sorry.

We have a fantastic new opportunity to join a lovely independent organisation who have an artisanal, aspirational and design led offering within the homeware and giftware industry. They are known for stylish, high quality, crafted products that blend style, functionality, and a touch of Scottish charm! A new position has arisen to head up the Marketing function with the main aim being to grow their consumer marketing channels. It’s a great opportunity to build processes and have a genuine impact within this successful organisation.

Based in Fife, ideally you will hail from the surrounding area and the role will be hybrid (ideally 3 days/week in the office). There will also be regular travel within the UK (trades shows etc) and internationally (trade missions). If you do not already live in Scotland, please outline your plans and timelines to relocate. Our client will not consider remote working.

The Role

Our client is seeking a skilled and proactive Marketing Manager to join the team on a full-time, permanent basis. This is a key role responsible for leading the overall marketing strategy and delivery for the company. You will manage all aspects of the digital and trade marketing activity, with support from a Marketing Assistant, and work closely with your external partners to grow brand visibility and drive commercial success.

Key Responsibilities

• Plan and implement a comprehensive B2B and B2C marketing calendar, aligning activities with product launches, seasonal events, and strategic objectives. In particular you will be developing the consumer marketing channels.

• Lead regular B2B and B2C website updates, ensuring the site is current and engaging.

• Manage email marketing to both B2B and B2C audiences, including newsletter content and campaign planning.

• Coordinate online promotions and digital advertising campaigns to drive traffic and conversions.

• Oversee social media content planning, creation, and scheduling, ensuring consistent tone and visual identity.

• Manage weekly coordination with our website developerto action site improvements, SEO optimisation and maintain performance.

• Take part in a monthly call with the compay’s marketing / IT consultant to review performance and refine strategic direction.

• Manage and support a Marketing Assistant, delegating tasks effectively and providing guidance.

• Oversee the organisation’s presence on online retail marketplaces such as John Lewis, Debenhams, Freemans, Wayfair, Nivtar, ensuring listings are up-to-date, well-optimised, and aligned with brand standards.

• Oversee our profile on online trade marketplaces like Faire, enhancing B2B reach and engagement.

• Oversee trade marketing activities, including production and distribution of customer brochure mailers for the UK and Europe.

• Oversee trade and retail show bookings, ensuring timely registration, stand preparation, and promotional coordination.

• Monitor, analyse, and report on marketing performance, using insights to refine and improve campaigns.

What We’re Looking For

• Proven experience in a marketing role, ideally within retail, giftware, or lifestyle sectors. Business to consumer experience is essential. Minimum 3 years in a similar post.

• Confident in managing digital marketing strategies, website content, social media, email marketing, and e-commerce platforms.

• Comfortable using CMS systems, email marketing software, analytics tools, and social media scheduling platforms.

• Strong leadership skills and the ability to manage and motivate junior team members.

• Excellent communication, project management, and organisational skills.

• Creative, detail-oriented, and highly organised.

. Ability to travel occasionally

Benefits

• Competitive salary to £40,000

• Flexible working environment,

• Staff discount company products

• A hands-on role in shaping the future of a growing, design-led Scottish brand with the opportunity to have a genuine impact for the company

FURTHER IMPORTANT INFORMATION:

Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side.

When submitting your application, please outline your current salary, salary expectations and notice period. It is also essential that you are already legally permitted to work in the UK with the associated paperwork if you are not a UK citizen.

If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent “remote” opportunities - thus you will be either living in Scotland or have solid plans to relocate.

We cannot guarantee a response to each individual application, made necessary by the level of response we receive. We will contact only those candidates we wish to shortlist. Apologies in advance for any inconvenience this may cause.

We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race.

Unless clearly stated otherwise, the advertised position is a permanent contract.