Marketing Manager BM Projects Integration & Part VII

TieTalent; Glasgow; Hybrid; GBP 38,000 - 48,000; Full time

Job summary

A leading company is seeking a Marketing Manager to oversee customer communications for the integration of Virgin Money and Nationwide Building Society. This role involves developing bespoke communications for millions of customers, ensuring adherence to brand guidelines, and driving customer activity through data insights. The position offers a competitive salary and generous benefits, including flexible working arrangements.

Benefits

38.5 days annual leave

Up to five extra paid well-being days

20 weeks paid family leave

Market-leading pension

Free private medical cover

Qualifications

• Experience in multi-channel customer communications.
• Strong planning and organisation skills.
• Knowledge of marketing regulations and data protection policies.

Responsibilities

• Developing customer communications for integration changes.
• Managing customer assets through approval processes.
• Evaluating campaign performance and recommending improvements.

Skills

Customer communications management

Stakeholder management

Planning and organisation

Problem-solving

Education

Relevant marketing qualification

Job description

Marketing Manager BM Projects Integration & Part VII

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Marketing Manager BM Projects Integration & Part VII

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About

Business Unit: Brand & Marketing

Salary Range: £38,400 - £48,000 per annum DOE + red-hot benefits

Location: Hybrid with regular travel to a hub

Contract Type: 12 Month Fixed Term

Our Team

Brand & Marketing is leading the charge to disrupt our industry and turn banking on its head. We know that money is a big deal – so much more than a set of products and services. Driven by our purpose, we come to work every day for that reason: Banking – but fairer, more rewarding and for the good of society. The work will be challenging and the deadlines sometimes tough. But when our purpose is combined with the right people, the impact is powerful. And we can have fun doing it.

This is an exciting opportunity to really get involved in how we communicate changes aligned to the integration of Virgin Money and Nationwide Building Society to our customers and the updating of customer collateral associated with the integration.

Reporting to the Senior Marketing Manager - Projects Integration & Part VII, you’ll be developing bespoke customer communications to convey the Part VII change to c.6m Virgin Money customers and facilitating the relevant Part VII changes to c.14,000 bank-wide customer communications documents.

Day To Day You’ll Be

• Developing customer communications and creating / updating relevant customer assets in line with Part VII requirements, managing them through the relevant end-to-end approval processes both within Brand & Marketing and the required teams outside of Brand & Marketing.
• Bringing value as a representative of Brand & Marketing at integration meetings and always being a voice for the customer.
• Ensuring that customer activity is driven by data and insight, with strong methodology and objectives in place to measure success.
• Adopting a test and learn mindset.
• Evaluating Part VII campaign performance, recording and inputting to lessons learned and making recommendations for future improvements.
• Ensuring we adhere to the Virgin Money brand guidelines in all communication channels.
• Delivering all activity in line with our internal marketing and audit processes including the Customer Comms Frameworks and Customer Communications Policy.
  
  

We need you to have

• Relevant multi-channel customer communications management experience.
• Excellent planning and organisation skills, and a keen eye for detail.
• Great stakeholder management skills.
• Self-motivation and a collaborative style of working.
• A very good knowledge of marketing and how to be creative.
• A solution-based mindset and problem-solving skills.
• An understanding of the relevant industry and marketing regulations, and data protection policies.
• The ability to align your work to our purpose and focus on delivering good outcomes for customers.
  
  

It’s a bonus if you have but not essential

• A relevant marketing qualification.
• Relevant marketing experience.
• A sound understanding of the analytical principles and techniques associated with marketing measurement.
• An understanding of the impact of industry, regulatory, and economic factors and events on marketing activities by keeping up with the latest trends.
  
  

Red Hot Rewards

• Generous holidays - 38.5 days annual leave (including bank holidays and prorated if part-time) plus the option to buy more.
• Up to five extra paid well-being days per year .
• 20 weeks paid, gender-neutral family leave (52 weeks in total) for expectant parents and those looking to adopt.
• Market-leading pension.
• Free private medical cover, income protection and life assurance.
• Flexible benefits include Cycle to Work, wellness and health assessments, and critical illness.
  
  

And there's no waiting around, you'll enjoy these benefits from day one.

Feeling insatiably curious about this role? If we’re lucky to receive a lot of interest, we may close the advert early and would hate you to miss out.

We're all about helping you Live a Life More Virgin, so happy to talk flexible working with you.

Say hello to Virgin Money

We’re making great strides towards achieving our ambition of becoming the UK’s best digital bank. As a full-service digital bank with a heritage stretching back over 180 years, we’re a workforce to be reckoned with, and we're putting the full power of our experience behind disruptive ideas that reinvent the role a bank plays in people's lives. We're customer-obsessed and work tirelessly to deliver on our purpose, ‘Making You Happier About Money.’ This means we're able to do banking differently, and by innovating and working together we can make a real difference by creating memorable moments and red-hot experiences for our millions of customers. Join us and Live a Life More Virgin that empowers you with choice and flexibility in how you work.

Be yourself at Virgin Money

Our purpose is to make people happier about money, this means seeing and feeling the world as our customers do by creating a workforce that reflects the rich diversity of our customers and communities. We’re committed to creating an inclusive culture where colleagues feel safe and inspired to contribute, speak up and be heard.

As a Disability Confident Leader, we're committed to removing any obstacles to inclusion. If you need any reasonable adjustments or support making your application, contact our Talent Acquisition team [e-mail]

It’s important to note that there may be occasions where it’s not possible to interview all candidates declaring a disability who meet the essential criteria for the job. In certain recruitment situations such as receiving a high-volume of applications, we may need to limit the overall numbers of interviews offered to both disabled and non-disabled applicants.

Now the legal bit

Living A Life More Virgin allows our colleagues to be based anywhere in the UK (if the role allows it), but we'll need you to confirm you have the right to work in the UK.

If you're successful in securing a role with us, there are some checks you need to complete before starting. These include credit and criminal record checks and three years' worth of satisfactory references. If the role is part of the Senior Manager Regime and Certification Regime, it requires enhanced pre-employment checks – we'll ask for six years of regulatory references, and once in the role, you'll be subject to periodic employment checks.

Nice-to-have skills

• Stakeholder Management
• Marketing
• Glasgow, Scotland
  
  

Work experience

• Content
  
  

Languages

• English

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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